A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
- a product bought by final consumers for personal consumption. This includes convenience products, shopping products, specialty products, and unsought products
A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
A consumer product that the consumer either does not know about or knows about but does not normally consider buying
What is unsought product?
A consumer product that the consumer either does not know about or knows about but does not normally consider buying
An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
What is service?
What is product?
What is social marketing
- a product bought by individuals and organizations for further processing or for use in conducting a business.
the use of commercial marketing concepts and tools in programs designed to influence individuals’ behavior to improve their well-being and that of society.
- a consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.
A consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
What is an example of shopping product?
What is the difference between specialty product and convenience product?
What is industrial products?
What does social marketing cover?
Health care
Education
Environmental sustainability to human rights and personal safety
All the above
What is the three levels of product in order?
Core product, augmented product, actual product
Augmented product, actual product, core product
Core product, actual product, augmented product
None of the above
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