Brand Health Check

Do you know the strength of your positioning vs. Your top competitors? Reviewing your competitor's positioning can ensure that your own positioning is solid.

Do you know the current and anticipated market trends affecting your business? Shifting market trends require a reassessment of your brand.

Do you know your brand's strengths and weaknesses? Having a key understanding of strengths and weaknesses helps you in product development and business planning.

Have you analyzed your brand's key differentiators in the past year? What were once differentiators may no longer be.

Have you established key performance indicators (KPIs) for your brand? Having KPIs for your brand helps you measure and assess brand success.

Is your brand consistently represented across your marketing collateral and marketing channels? Having disjointed messages and branding undermines your sales efforts.

Is your brand infused into your company culture? Companies with a strong internal brand environment attract and keep higher quality employees.