Quarterly Quiz Q4 2017 - France | Take the Quiz

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.
- Answer highlighted in red with × = your response, wrong answer
- Answer highlighted in green with √ = your response, correct answer
- Answer highlighted in green with no symbol = correct answer, not chosen

GOOD LUCK! :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
You have to click on 'NEXT' after each category to move on.
You won't be able to go back to the previous category once you clicked on 'NEXT'.
You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
Your results + the correct answers will be shown to you when you finish the quiz.
- Answer highlighted in red with × = your response, wrong answer
- Answer highlighted in green with √ = your response, correct answer
- Answer highlighted in green with no symbol = correct answer, not chosen

GOOD LUCK! :)

For a Criteo video ad, can a client track impressions and views (how long a video has been seen by a user)?

Yes, clients can track both impressions and views.

No, impression and view tracking are not possible currently. This is on the roadmap.

No, only impression tracking: the client will be able to see the number of impressions but won’t be able to track for how long a user has seen the video.

No, only view tracking: the client will be able to track the skipped ads and the ones viewed entirely.

Which of the following are key selling points for Criteo video ads? (Multiple correct answers)

No added cost or time for the client: We use the same creative assets as for any display campaign to generate the video ads dynamically.

Multiple product links: Each sequence within the video is clickable and will bring the user to the relevant areas of the client’s website.

Video ads can be used to deliver against branding KPIs on objectives such as awareness, perception and lift

Video ads have the highest level of post view engagement out of any ad format. Criteo only charges the client for direct clicks on the ad though.

Which of the following are common client challenges with using video advertising to drive shopper engagement and sales? (Multiple correct answers)

Costly and time-consuming video production

Lack of machine learning to deliver highly relevant products and messages

Difficulty in measuring revenue-based impact of video ads

Difficulty in generating shopper interest in the video format

Which of the following are UNIQUE differentiators of Interactive Video? (Multiple correct answers)

Recommends one product per video ad

Leverages Criteo's powerful machine-learning technology and massive amount of shopper data

Serves video ads at scale to customers throughout their buying journey

Builds custom interactive video sequences for each shopper

Your client is concerned about the brand safety of video inventory. How could you respond? (Mutliple correct answers)

Video advertising enjoys the same brand safety benefits as display advertising

Criteo's buying platform is integrated with Integral Ad Science to ensure brand safe inventory

Criteo's publisher account teams regularly review metrics on publisher sites and terminate any that may be generating invalid traffic

Criteo is a member of the Trustworthy Accountability Group and partners with third-party technologies to prevent fraud and non-human traffic

What is the main objective of our App Installs product?

Increase app installs from shoppers by targeting an advertiser’s engaged shoppers with personalized ads.

Increase app installs from shoppers who have not yet engaged with the advertiser

Help advertisers in re-engagement of existing app shoppers by targeting them with personalized ads

Increase number of new customers for an advertiser by engaging mobile web shoppers with personalized ads

What does deferred deeplinking do?

After clicking on the install banner, it directs the user to the app store instead of the advertiser’s mobile site

After downloading the app and opening it for the first time, it directs the user to the product that was clicked in the install banner

After clicking on the install banner, it makes sure to direct the user to the correct app store

After downloading the app and opening it for the first time, it tracks the download

If the CPI is too high for your campaign, what could you do? (Multiple correct answers)

If the volume is normal (greater than 100 installs per week), lower the CPC

If the volume of the campaign is too low (fewer than 100 installs per week), increase the CPC or add a vCPC of up to 20%

If your advertiser is not benchmarking Criteo on cost-of-post-install-sale, separate buyers contexts (7 to 9) into a different campaign and bid higher

Turn off the campaign. Criteo's App Installs product is primarily supposed to generate as many installs as possible without regard to the quality of the install so CPI should be lower than other players

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Quarterly Quiz Q4 2017 - France

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