X10 - MARKETING: CUSTOMER PERSONA

Please provide us with Basic Demographics for your target audience to the best of your knowledge: Age? Gender? Ethnicity? Education Level? Geographic location? Relationship status? Children? Household Income? Religious affiliation? Political affiliation?

Please provide us with Psychographics for your target audience to the best of your knowledge: Personality? Values? Hobbies? Primary leisure activities? Preferred mode of communication? Favorite sources of information (ex: which websites, magazines…)

What are their Perceptions/Beliefs about the problem? About a/your solution?

Hangouts: What online or offline locations/groups do your target customers hangout?

Desires: What does your target customer want more than anything else? What's their desired result?

Fears: What is your target customer afraid of?

What words/phrases do they use? To describe the pain points, challenges, struggles, desires, hopes… as it relates to the X10?

Roadblocks: What else is holding your target customer back from achieving their desired result?

What are they searching for? (keywords)

What other products and/or services are they buying/trying BEFORE talking to you?

What other products and/or services are they buying/trying WHILE using the X10?

What other products and/or services are they buying/trying AFTER using the X10?

How is patient success measured? What are the metrics you use, and how do you establish realistic goals and milestones?

What is the success rate of patients that use the X10?

What prominent spokesperson or media figure has used the X10 or said positive things regarding it? LIST ALL YOU CAN. List any quotes as well or directly link us to what they said.

Do you have a list of written client quotes from your video testimonials? If yes, where can we see this list?

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