2017 INDIE Awards
Remember, you can only vote once for each category. Choose wisely....no one likes a cheater.
Voting ends August 25 at 5:00 pm EST.
Remember, you can only vote once for each category. Choose wisely....no one likes a cheater.
Voting ends August 25 at 5:00 pm EST.
"Best in Independent Lodging"
The finest independent hotel out there. This hotel blew the industry away with innovation, brilliance, creativity, and service.
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The Hoxton, Amsterdam
The Hoxton, Amsterdam is a unique addition to the city and to the hospitality scene in Amsterdam. We worked in collaboration with local design studio, Nicemakers, to create a place for guests and locals alike to work, eat, sleep and play. Our rolling events programme brings the best of the outside in.
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Set in the heart of downtown Manhattan, Arlo SoHo is a home base for urban explorers, combining purposeful design with the best essentials. Guests enter the lobby and immediately feel the synergy with the SoHo’s fashion-forward vibe.
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Rockhouse is a casually chic boutique hotel perched upon the scenic cliffs of Negril’s Pristine Cove in Jamaica, overlooking the serene waters of the Caribbean sea. The property sits on eight acres of lush, tropical gardens and features world-class dining, spa and wellness programs that celebrate the abundant culture and resources of Jamaica. The hotel is a cherished destination for in-the-know, stylish travelers, offering understated tropical elegance while upholding an impeccable ethos of social and environmental responsibility.
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The exposed brick walls of the Old No. 77 Hotel & Chandlery are curated purposefully by a community of artists who can pronounce the street that houses the historic warehouse hotel – Tchoupitoulas – with the same nonchalance as when asking for a geaux-cup. Turning to New Orleans’ arts community, the hotel is an ever-changing canvas that puts the culture and vibrancy that compels people to the Crescent City on full display.
"Most Innovative Hotel Design"
A design firm or individual designer that has broken the existing molds of hotel design in a new, inspirational way through an independent hotel.
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The first hotel to open in Asbury Park, NJ in over 50 years, The Asbury Hotel was designed to galvanize tourism and serve as a beacon for the community. The seven-story former Salvation Army retirement home, abandoned for 12 years, was transformed into an exuberant reimagining of classic beach hotels, with rooms, facilities, and amenities to reflect the town’s eclectic spirit and original, rock ‘n’ roll vibe.
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The inspiration for the brand's creation comes from a simple idea: those who travel the world also care about it. As the first hotel to open in partnership with the historic Brooklyn Bridge Park, the brand's flagship property and first new build draws inspiration from its natural surroundings. With unrivaled views of the East River, Manhattan Skyline, and iconic Brooklyn Bridge, nearly everything about the hotel is narrated by nature.
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A new concept in the elite hospitality sector, the interiors pay tribute to the refined aesthetic of 18th century France while incorporating the feeling of a private and welcoming 21st century home. Throughout the hotel, guests experience a fusion of sensibilities; uniquely French spatial proportions and decor are melded with the dynamism of contemporary New York, a city celebrated for its boldness and vitality.
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The William Vale is a destination in itself and is a positive addition to the neighborhood. It’s not just for the guest visiting, and serves as an oasis for locals as well due to its experiences and food and beverage offerings. For instance, guests can experience an evening unlike no other under the stars, staring at the NYC skyline at Westlight, the 22nd floor rooftop space which boasts a setting of romance and decadent cocktails. Or, guests can feel true to Brooklyn in Leuca, the southern Italian-fare ground floor restaurant which has a rustic, “homey” feel. There is a space for everyone.
"Best Hotel Bar or Restaurant"
An IT place in the industry to dine and drink, this culinary hot spot is either ‘tried and true’ or the newest place to see and be seen.
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Good design is timeless design. Mulherin's, the namesake of the original 1890s family-owned business, takes on new life as a restaurant and hotel while meticulously preserving the industrial character, history, and much of the original decor. In 1924, with the onset of Prohibition the Mulherin's shuttered its business under the pressures of the federal government. The romantic three-story establishment still stands today and bears a terra-cotta sign of the businesses name, Wm. Mulherin’s Sons. A casualty of it’s time, but not destined to be lost forever.
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Capping the top of Viceroy Central Park, Gerber Group’s The Roof (124 West 57th Street) is an alluring lounge and outdoor terrace that offers guests a perch to take in the city’s energy and soaring views of Central Park. The space evokes the aesthetic of a luxury airliner complete with ipe floors, brass details, custom walnut-and-leather sofas and thoughtfully curated images of sky, sea and clouds.
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Prior to opening, Hearth & Dram – a wood-fire driven and whiskey focused restaurant that opened in Denver’s Union Station neighborhood early 2017 – was named one of the “most anticipated restaurants” of winter 2017 by outlets including Eater, Zagat and Westword, and The Denver Post produced an image-heavy preview of the menu in the Wednesday dining section. Reservation requests for Hearth & Dram via its social media channels began rolling more than two months prior to opening.
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Named after the nearby Mount Glory and in the historic downtown of Jackson, Wyoming, Glorietta Trattoria is the reimagined wood-fire Italian restaurant of the Anvil Hotel. The restaurant, designed by Brooklyn based Studio Tack, is an inviting space that features a balanced mix of warm, naturally-finished materials with simple tile, and is filled with booths with cozy banquet seating and tables that surround a large wood-burning grill located in the center of the restaurant.
"Best Digital Marketing Campaign and/or Website"
A cool campaign, website or techie tool that entices past and future guests to check out the hotel through its site, social media or online marketing campaign.
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Benchmark Global Hospitality Wanderlust Lifestyle Travel Guide
Benchmark's Wanderlust Lifestyle Travel Guide is a wide-ranging integrated digital platform that features and highlights a comprehensive array of curated designed to inform, inspire, and immerse our readers in unique, exciting and memory-making travel experiences. Benchmark's Gemstone Brand Website, Benchmark Brand Website, Example's of Wanderlust Content on Benchmark Global Interactive: Sales Brochure Property Sample Turtle Bay Resort, Benchmark's Mosaic Lifestyle Journal, Benchmark's Mosaic Traveler Blog. Brand eMails Highlighting Link to Wanderlust: Benchmark's Gemstone Summer eNewsletter. Examples of Wanderlust Content in the Property Sales Brochures: Santa Barbara Curacao & Hotel Roanoke
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Royal Mansour, Marrakech, Social Media Campaign (by VIP Worldwide)
Our social media strategy for Royal Mansour focused on building upon the deep rooted storytelling and ancient tales heritage of Marrakech and Morocco, as well as supporting the property's appearance on BBC's Amazing Hotels: Life Beyond the Lobby with a sustained online campaign. We produced a suite of targeted video assets for the hotel which appealed to each of their audience demographics and significantly increased bookings by driving traffic directly to their website. Royal Mansour The Story, Royal Mansour Promotional Film, Royal Mansour Instagram, Royal Mansour Marrakech, LinkedIn, and Life Beyond the Lobby video pages.
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After an energetic rebrand of a Milwaukee-based independent and historic hotel, Company B brought the brand to life with the creation of a new website and email marketing campaign. To discover the marriage ebtween the history of the htoel and its eclectic guests, we took "a day in the life" approach to the overall design and captured the story of the guest's journey throughout the stay. Big images, on-brand colors and cheeky messaging keep the website playful and approachable - appealing to the targeted audience. The new website has garnered a whopping 300% increase in overall traffic and direct bookings along with the ongoing positive feedback from their new and repeat guests.
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Two Roads Hospitality (content creation)
Two Roads Hospitality commissioning and curating original content for their Blogs to build the lifestyle brand experience. Each of the three brands has commissioned local creative partners to develop stories, photography, video and bespoke illustrations that bring to life the brand and local hotel experience.
Condominium Booking Engine with real time inventory, rates and availability
Virtual Reality tour of individual Unit
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