Test Your Knowledge

What does SEO stand for?
Send Email Out
Serial Editorial Output
Search Engine Optimisation
Search Expectation Order
Which of the following is NOT a type of digital marketing?
Video
Social Media
Print advertising
Email
Which of the following is NOT a type of content marketing?
Image
Blog post
OneNote
Video
Which is more secure: HTTP or HTTPS?
HTTP
HTTPS
What does “branding” mean in digital marketing?
Market segmentation
Your target market
Personal identity and image
Putting your logo on products
What does CTA stand for?
Consequence To Advert
Call To Action
Computer Tracked Actions
Characteristic Tracking Advert
What is the name given to marketing to customers based on their location?
Geographic
Psychographic
Behavioural
Demographic
In what ways can site traffic help in assessing the market value?
Overall site traffic can be followed, and a general idea of marketing's impact can be determined.
There is no association between the site traffic and marketing
Ads can send receivers to a specific landing page, which can be tracked
Product sales from the company website can be attributed directly to the marketing campaign
Where do we use keywords?
Tags
Title
Description
All of the above
The term Digital Marketing was first used in the
1999
1990
1980
1989
0
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