Adwords Search Lesson 2
AdWords Search Insights Quiz
Test your knowledge of AdWords location targeting and optimization strategies with our engaging quiz. This quiz covers essential concepts that every digital marketer should know to run effective campaigns.
Key Features:
- Multiple choice questions
- Focus on location targeting and landing page optimization
- Score your understanding of AdWords best practices
1. You are running a campaign that targets only France. However, you see clicks from users in Switzerland. Why might this happen?
A. Usersin Switzerland are searching on Google’s French domain
B. France and Switzerland users may share the same IP address
C. Usersin France are searching on Google’s Swedish domain
D. A French user might be visiting Switzerland at the time
2. What is the quickest way to add a long list of locations to target in an AdWords campaign?
A. Search for each location and add them one at a time
B. Import all the locations you want to target from an Excelspreadsheet
C. Highlight and choose all possible locationsin AdWords Editor
D. Use the bulk link in the custom tab of location settings
3. Why would an advertiser use the bundles option when choosing location targeting?
A. To rule out countries or territoriesthey do not want to target
B. To quickly select a group of countries or territoriesto target
C. It isthe only way to select multiple countries or territoriesto target
D. To target different countries or territoriesfor different ad groups
4. Which tool allows you to test different combinations of website content for the purpose of improving conversion?
A. Keyword tool
B. Sandbox
C. Website optimizer
D. Reports
5. It is important to identify specific goals of an AdWords campaign so you can:
A. Identify whether you have failed orsucceeded
B. Track conversions
C. Make strategic changesto the account to improve performance
D. Decide whether to promoted brand awareness or conversions
6. A florist is advertising for five types of flowers, including red roses. When users type the phrase “red roses” Google shows the ad. What landing is more likely to result in a sale?
A. A page on the site that displays only roses.
B. A page on the site that displaysseveral breeds and colors or roses
C. The sites homepage
D. A page that displays all different kinds of flowers
7. Which of the following are key elements when optimizing a landing page for AdWords?
A. Multiple fonts and eye catching images
B. Relevant and original content that clearly representsthe business.
C. A grid layout of the content
D. A“nofollow”attribute in the page-level meta tag
8. What report helps you identify which pages on your site should be optimized?
A. Traffic sources
B. See search terms
C. Opportunities
D. Top landing pages
9. A user conducts a “laptop computers” search and clicks on an ad. Which landing page could be most relevant?
A. A page containing both laptop and desktop computers
B. A page containing tablet PCs
C. The home page of a technology retailsite
D. Category page containing a variety of laptop computers
10. An advertiser can provide physical address location info about their business through Google places account. Ads that include this type of info are eligible to show on:
A. Any networksselected in the campaign’ssettings
B. Only in Google Maps
C. Only on the display network
D. Only on the search network
11. Which feature distinguishes location extension from regional and customized campaign targeting?
A. Click to call
B. Customized campaign targeting isrequired in order to enable location extensions.
C. Only when using location extensions, customized campaign targeting is not required
D. A visible location displayed under the ad
12. Business listings in Google places can be:
A. A distraction from organic search results
B. Updated within the AdWordsinterface
C. Updated within the MCC
D. Location extensionsin AdWords
13. What is a benefit of linking a Google places account to an AdWords campaign?
A. Ads will be eligible to show to more users
B. Ads will only show within Google Maps
C. The click to call function
D. A visible physical location displayed with the ad
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