People-Based Marketing Internal Training Quiz
What two companies did Bridge acquire?
Motrixi and Appjolt
Google and Oracle
OneAudience and Appjolt
OneAudience and Motrixi
What is the benefit of acquiring a DSP?
Access to a data warehouse for offline demographic, lifestyle and purchase behavior
Access to a client facing people-based marketing dashboard
Access to the technology required to monitor display campaign user engagement
Access to millions of mobile device IDs
An SDK gives us access to what information?
Offline segmentation data
Mobile data and mobile device IDs
Verified e-mail lists
Online display impressions
What is a deterministic match?
A link between personally identifiable information, like an e-mail address, and a mobile device ID
Determining which advertiser matches best with a product
A likely match between two field values
Link between a mobile device and someone's landline phone number
What is recommendation engine used for?
To recommend future clients we should partner with
To provide reporting that helps adjust previous campaigns and improve future ones
To recommend which geographic location we should be targeting
To provide reporting that suggests which client we should focus on
What is programmatic media buying?
Utilizing automated technology to purchase media impressions in real-time
Attending a program focused on media buying and using that insight for your own campaigns
Creating a media buying program for our clients
Using different programs that recommend which media to buy
Who has access to the people-based marketing dashboard?
The public
Just clients
Just Bridge Employees
The clients and Bridge employees
What is cross-device marketing?
Delivering ads to users on all devices they frequent, including mobile, desktop, tablet etc.
Reaching users on a desktop because research shows that people spend the most time checking email on desktop
Reaching the user on a mobile device across the different apps they are opening
Targeting users only on email because it is a platform that people use on multiple devices
What did Appjolt provide?
An extensive amount of offline data that fuels our ability to segment audiences
Online monitoring technology to track activity across the internet
Millions of mobile device IDs
Verified email lists that we use to deliver campaigns
How does people-based marketing eliminate ad fraud?
You only serve interesting and compelling ads to users so that they are likely to open them
Deterministic matching between online and offline data and a mobile device ID that identifies verified users
PBM only serves ads to those on social media, ensuring they are actual users
Only serving ads to users who have responded to previous ads
What three components fuel people-based marketing?
Online data, mobile device IDs and offline data
CRM, email lists and DSP
Offline data, email and media
Mobile device IDs, email lists and SDK
Which of the following is not a benefit of people-based marketing?
Individualized media plans
Increased ad impressions from non-verified users
Recommendation engine
Eliminating Fraud
What does offline data represent?
Data that a DSP gathers when users are not currently using their desktop
Traditional data such as, gender, age, income and geographic location
SDK data collected after apps are closed
Data we derive from emails that have already been opened
What is a customized media plan?
A generic ad for all users that is optimized to fit each device appropriately
A media plan that targets entire demographics, on television only
An email marketing campaign that is served to the user during business hours because that is when all users are most likely to engage
A media plan unique to an individual consumer that serves them media where and when they are most likely to engage
Why should clients be interested in running a people-based marketing campaign?
Cost effective
Reaching the consumer at the individual level
Real-time measurable results
All of the above
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