People-Based Marketing Internal Training Quiz

What two companies did Bridge acquire?

Motrixi and Appjolt

Google and Oracle

OneAudience and Appjolt

OneAudience and Motrixi

What is the benefit of acquiring a DSP?

Access to a data warehouse for offline demographic, lifestyle and purchase behavior

Access to a client facing people-based marketing dashboard

Access to the technology required to monitor display campaign user engagement

Access to millions of mobile device IDs

An SDK gives us access to what information?

Offline segmentation data

Mobile data and mobile device IDs

Verified e-mail lists

Online display impressions

What is a deterministic match?

A link between personally identifiable information, like an e-mail address, and a mobile device ID

Determining which advertiser matches best with a product

A likely match between two field values

Link between a mobile device and someone's landline phone number

What is recommendation engine used for?

To recommend future clients we should partner with

To provide reporting that helps adjust previous campaigns and improve future ones

To recommend which geographic location we should be targeting

To provide reporting that suggests which client we should focus on

What is programmatic media buying?

Utilizing automated technology to purchase media impressions in real-time

Attending a program focused on media buying and using that insight for your own campaigns

Creating a media buying program for our clients

Using different programs that recommend which media to buy

Who has access to the people-based marketing dashboard?

The public

Just clients

Just Bridge Employees

The clients and Bridge employees

What is cross-device marketing?

Delivering ads to users on all devices they frequent, including mobile, desktop, tablet etc.

Reaching users on a desktop because research shows that people spend the most time checking email on desktop

Reaching the user on a mobile device across the different apps they are opening

Targeting users only on email because it is a platform that people use on multiple devices

What did Appjolt provide?

An extensive amount of offline data that fuels our ability to segment audiences

Online monitoring technology to track activity across the internet

Millions of mobile device IDs

Verified email lists that we use to deliver campaigns

How does people-based marketing eliminate ad fraud?

You only serve interesting and compelling ads to users so that they are likely to open them

Deterministic matching between online and offline data and a mobile device ID that identifies verified users

PBM only serves ads to those on social media, ensuring they are actual users

Only serving ads to users who have responded to previous ads

What three components fuel people-based marketing?

Online data, mobile device IDs and offline data

CRM, email lists and DSP

Offline data, email and media

Mobile device IDs, email lists and SDK

Which of the following is not a benefit of people-based marketing?

Individualized media plans

Increased ad impressions from non-verified users

Recommendation engine

Eliminating Fraud

What does offline data represent?

Data that a DSP gathers when users are not currently using their desktop

Traditional data such as, gender, age, income and geographic location

SDK data collected after apps are closed

Data we derive from emails that have already been opened

What is a customized media plan?

A generic ad for all users that is optimized to fit each device appropriately

A media plan that targets entire demographics, on television only

An email marketing campaign that is served to the user during business hours because that is when all users are most likely to engage

A media plan unique to an individual consumer that serves them media where and when they are most likely to engage

Why should clients be interested in running a people-based marketing campaign?

Cost effective

Reaching the consumer at the individual level

Real-time measurable results

All of the above

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