Chapter 9 Quiz
Understanding Diffusion of Innovation Quiz
Test your knowledge on the diffusion of innovation with this engaging quiz! Designed for those interested in how new ideas and technologies spread through social systems, this quiz covers various aspects of the innovation-decision process.
- 16 multiple-choice questions
- Assess your understanding of key concepts
- Learn about the factors that influence innovation adoption
The underlying concept of diffusion of innovation is that:
Changing behavior takes time
innovation adoption depends on diffusion.
Behavior changes as innovations are adopted.
Spreading innovations through social systems changes behavior.
In an effort to enroll students at XYZ University in an innovative new healthy lifestyle program, you decide to use diffusion of innovation as the basis for your recruitment efforts. As such, your marketing materials would contain which of the following messages?
Be the first to......
Join the in crowd.......
Everyone is coming....
Do not be left out......
Diffusion of innovation was developed in response to:
Changes in farming practices.
Inefficient rural communication networks.
Farmers asking for assistance in changing the way they plant their corn.
the need to understand why farmers did not use the better seed that was available to them.
Innovations with which of the following characteristics are more likely to be adopted?
Versability
Reliability
Adaptability
Observability
To increase the likelihood of older adults using a new health app, information about it should come from:
Friends
Siblings
Grandchildren
Healthcare professionals.
The first step in the innovation-decision process is:
Trying the innovation
Identifying a need for the innovation
Having knowledge of the innovation
determining the cost of the innovation
If you want to encourage someone to develop a positive attitude toward an innovation, during which stage of the innovation-decision process would you focus your efforts?
Awareness
Persuasion
Trial
Reinforcement
The amount of time it takes for different segments of a social system to act on an innovation is determined by:
The innovation-decision process
The characteristics of the innovation.
The effectiveness of the innovation.
The communication channel used.
If you use diffusion of innovation to develop a campus walking program to increase physical activity among the faculty and staff, during which phase of the innovation-decision process would you begin seeing more people walking?
Decision
Confirmation
Implementation
Reinforcement
In developing a novel program to address the lack of public transportation to a rural health clinic, it would be important to get the innovators in the community interested because they:
Try everything as soon as possible.
Try everything as soon as possible.
Can provide financial backing to sustain the program.
Are the community leaders who set the tone for others.
When which of the following groups adopts an innovation does it indicate that the innovation has diffused through the social system?
Late majority
Late adopters
Laggards
Slackers
Imagine you have been assigned the task of implementing an innovative program developed by the local health department to the increase fruit and vegetable intake of preschoolers in the community. Based on what you know about the importance of communication channels in the diffusion of an innovation, the best means of getting the word out about this program is to:
Have pediatricians inform their patients.
Do a mass mailing to all parents who have children in daycare.
Post information about the program on the community Facebook page.
Enlist a group of parents with preschool children to spread the word among their peers.
Through which of the following social systems would it be best to diffuse an innovative way to prevent residential fires?
Fire departments
The local school district
Homeowners in a community
The Association of Structure Inspectors
The first step in the innovation-decision process is becoming aware that the innovation exists.
True
False
The innovation-decision process is completed when a decision is made, regardless of whether it is to adopt or reject the innovation.
True
False
When people decide to adopt an innovation, they sometimes question their decision and need confirmation from others that it was the right thing to do.
True
False
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