COR 016 - MODULE 19

A creative illustration showing diverse consumers interacting with advertisements across different media platforms, such as television, magazines, and social media, with symbols of psychological needs and marketing concepts.

Understanding Marketing Needs Quiz

Test your knowledge of marketing concepts and consumer psychology! This quiz will challenge you with questions ranging from advertising definitions to the psychological needs that influence consumer behavior. Whether you’re a marketing novice or a seasoned professional, there’s something for everyone!

Key Topics Covered:

Definition of Advertising
Consumer Needs and Motivation
Media Channels for Advertising
Psychological Influences on Buying

14 Questions4 MinutesCreated by CreativeMind457

It is defined by the American Marketing Association as “the placement of announce mental and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/or persuade members of a particular target market or audience about their products, services, organizations, or ideas”.

An individual has a need to feel safe.

An individual has an inner need to always feel important.

An individual has a need to be praised.

An individual needs an outlet to express creativity.

An individual has a need for things that allow him/her to show affection.

An individual has an inherent need for power which has been exploited by merchandisers.

This refers to the individual’s need to connect to one’s identity.

An individual has a need to defy death.

Such as those in magazines and newspapers, aim for a massive audience. For a smaller audience, brochures, fliers and coupons are used.

Are commonly aired in major networks. The creative process for a video ad, such as television ads, is rigorous.

It remains a good venue for advertisement. It is cheaper than television and still enjoys a very loyal following. Unlike print, radio is capable of conveying emotions.

Technology triggered a rapid migration of people to the Internet. Social media had become a preferred venue for advertisements even for big companies.

It is an announcement online, or in a newspaper, on television, or on a poster about something such as a product, event, or job.

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