Quarterly Quiz Q3 2017 - AMS MMS Accelerate
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one correct answer.
- Each correct answer will be awarded one point.
- You have to click on 'NEXT' after each section to move on to the next page.
- You will not be able to go back to the previous page once you click on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stop in between, your results may not be accounted for.
GOOD LUCK!! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one correct answer.
- Each correct answer will be awarded one point.
- You have to click on 'NEXT' after each section to move on to the next page.
- You will not be able to go back to the previous page once you click on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stop in between, your results may not be accounted for.
GOOD LUCK!! :)
Please select your team!
Please select your office!
Which of the following accounts are eligible for AO? (Multiple correct answers)
DPA and capped budget
DPA and uncapped budget
Uncapped budget, app campaign
With AO, is it possible to have different COS or CPO targets per category?
Yes, it is recommended to optimize performance
Yes, it is possible in certain cases, you should contact your local AX for recommendation
No, AO can only be set at campaign level
No, AO can only be set at advertiser level
What are the benefits of AO? (Multiple correct answers)
More convenient campaign management: no need to adapt CPCs manually
Estimated +5% Rext uplift at same performance target
Increase around +15% of high margin products displayed in banners
No missed opportunity: CPC management will immediately react to all engine improvements
Which of the following statements are TRUE about minimum CPCs and AO campaigns? (Multiple correct answers)
You have to set a minimum CPC for AO campaigns and the engine will not go lower than this minimum CPC set for the campaign.
There is no minimum CPC for AO campaigns. The engine will flex CPC bids to reach the agreed target COS/CPO.
There is no minimum CPC for AO campaigns but a minimum CPC set in TOP can still remain effective for another campaign of the same client that is not AO.
You have to set a minimum CPC for AO campaigns. At the same time you can have different minimum CPCs for other campaigns of the same client that are not AO.
Which of the following describe the eligibility for ACO? (Multiple correct answers)
The campaign has to be run in CRO model for at least 7 days.
The campaign needs to have 3 or more sales per day on average in the last 30 days.
Cross-device is deployed for the advertiser
The client is live on DPA
What is the requirement when you set the target value for ACO?
The target value should be set in the range of ±20% in the last 7 days
The target value should be set in the rage of ±5% in the last 7 days
The target value should be set in the range of ±20% in the last 30 days
The target value should be set in the range of ±5% in the last 30 days
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail client
Retail and travel clients
Fashion, retail, and classified client
What are the main benefits for advertisers to update to the new feed format? (multiple correct answers
By allowing advertisers to pass us multiple images per product, the Criteo Performance Product Feed unlocks new creative possibilities that Criteo is working on
The Criteo Performance Product Feed is the only one that is "search" ready, and will be mandatory to roll out Criteo Predictive Search
The Criteo Performance Product Feed will boost our recommendation engine's capability to detect users' intents and tastes through unified product categories and brands
Select the right definition of GTIN and MPIN (2 correct answers)
GTIN is a globally unique product identifier
GTIN is Google's unique product identifier
MPN is a universal product identifier in the global marketplace
MPN is a number that uniquely identifies the product to its manufacturer
What information does the advertiser need to pass us to consider Criteo Product Feed fully deployed?
Brand and GG category
Brand, GTIN and MPN
Brand and GTIN
Brand, GG Category, GTIN or MPN
Why is it important that we receive the brand data from an advertiser? (Multiple correct answers)
The brand data is required for Criteo Sponsored Products
The brand data will enable the engine to learn user behavior regarding product brands for better user behavior understanding.
It is not required or recommended to
The brand data will enable the engine to stop retargeting a shopper for a specific product once purchased, if they are not likely to buy again.
Why do we prefer MD5 hashed emails to CRM IDs to enable Cross-Device? (Multiple correct answers)
Because MD5 hashed emails have a match rate that is 3 times higher
Because MD5 hashed emails can be collected without the advertiser’s agreement
Because MD5 hashed emails can be stored in a user’s cookie
Because MD5 hashed emails are unique to the user across advertisers - the user matching can be done across our advertiser network
With Cross Device, how does product recommendation work?
We take into account all products seen on all matched devices for a given user
We only take into account products seen on 2 matched devices for a given user
With Cross Device, we only take into account best of products
With Cross Device, we only take into account most viewed products
Which of the following statements are TRUE about user matching with Universal Match? (Multiple correct answers)
User Matching can be done across advertisers because shoppers tend to use the same email with different advertisers
As soon as 2 devices are matched and linked to the same user, all advertisers will benefit from this, no matter if the user has recently or not visited their website
The user needs to be logged-in each time to be matched
The matched Cross-Device Sales can be seen and included in the Sales column in the Management Center
How do clients benefit from Criteo User Graph? (Multiple correct answers)
Criteo User Graph helps clients improve the accuracy of their overall marketing measurement across channels
The additional cross-device identification data is provided to clients at no additional cost
Clients can leverage the cross-device identification data in Google Analytics without any limitation
Clients are free to use Criteo User Graph with their approved 3rd party attribution vendor to objectively assess media effectiveness
What are requirements to be eligible for Criteo User Graph? (Multiple correct answers)
The advertiser shares hashed emails on at least 3% of events on all their Criteo tags
X-device is deployed for the advertiser
The advertiser is using OneTag v4.1 or above
The advertiser needs to work with a 3rd party vendor with whom we have a direct integration
Which of the following is NOT a direct competitor for Criteo in commerce marketing?
Facebook
Conversant
Amazon
Catalina Marketing
Which of the following is NOT a key differentiator for Criteo Predictive Search?
End-to-end solution: Predictive Search encompasses all aspects of a Shopping program, all working together seamlessly to drive results to you.
CPC performance pricing model: Criteo’s CPC business model aligns with your performance goals.
Predictive Bidding: Predictive Search sets the most accurate, sophisticated bids that represent products, users, device, and user intent as represented by search queries
Advanced Remarketing: Predictive Search re-engages with users likely to make a purchase by valuing and bidding on users, based on user context such as on-site behavior.
On a weekly call with your client where you discuss their Dynamic Retargeting campaign, the client informs you that they’re planning on running a head-to-head against Google. What should you do first?
Say you’ll call them back, and quickly start mapping out your strategy.
Send a Criteo vs. Google matrix to list all the reasons why Criteo is a better retargeting partner than Google.
Nothing, the decision has already been made.
Gather information from the client on their reason(s) behind this decision so that you can determine the best approach.
True or False: Advertisers can’t access Facebook inventory through Google.
True, advertisers running only on Google have to set up a separate campaign in order to run ads on Facebook.
True, advertisers can’t access Facebook inventory through Google unless they pay an additional fee.
False, advertisers can access Facebook inventory through Google.
False, advertisers can access all inventory through Google
True or False: Facebook evaluates purchase intent in order to inform bidding.
True, Facebook evaluates purchase intent in order to inform bidding.
True, Facebook evaluates purchase intent and user fatigue in order to inform bidding.
False, Facebook does not evaluate purchase intent in order to inform bidding.
False, Facebook evaluates user fatigue in order to inform bidding.
In an ideal scenario, we want to collect as much information as possible from our App advertisers. What exactly do we need to collect?
Listing, Product View, Basket and Transaction Event
Listing, Product View, Basket, Transaction and Launch Event
Home event only
Download and Transaction Event
What are Universal Links, and what are they needed for?
Universal Links is a Criteo feature that the client needs to implement in the app. It allows Criteo to track sales properly.
Universal Links is a feature available in both Android and iOS. It helps with the redirect into the app.
Universal Links is an iOS feature. It allows to seamlessly redirect clicks from different environments to the client's app.
Universal Links is a mandatory event that needs to be implemented in the app in order for Criteo to track the redirection properly.
Which of the following is the preferred integration method for App Advertising, and why?
App Events SDK. It is the most accurate events tracking method as it tracks the most data.
App Events API. It allows for more flexibility internally as updates can be done without the client's intervention.
Mobile Measurement Partners. It allows us to collect more information across all partners to fuel the Criteo engine.
No preferred integration method. It only depends on the client's technical setup.
A client is working with Facebook directly to promote their app. Which elements would you use to pitch Criteo's app solution against this? (multiple correct answers)
Facebook only displays previously-viewed products and best-selling items. This is a missed opportunity for advertisers.
Unlike Facebook, App Advertising through Criteo Dynamic Retargeting allows to accurately target audience segments.
Unlike Facebook, App Advertising through Criteo Dynamic Retargeting drives an average 28% of sales due to new product discovery.
As a social network, Facebook is not able to reach users along their entire shopping journey.
True or False? A client who is live on Facebook DPA for Mobile Web is automatically live on DPA for App.
False. It is necessary to activate DPA for App separately if the client wants to manage their budgets separately.
False. TS needs to activate DPA for App in TOP.
True. A client who is live on DPA is automatically live for both Mobile Web and App.
True. Criteo can't track Facebook DPA for App though. Clients should use their own analytics tool for tracking.
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