Quarterly Quiz Q2 2018 - MMS EMEA PL, TR, MEA, NO, RU Sales
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Please select your Team:
Please select when you started at Criteo
Which of the following describe the eligibility of ACO?
The campaign has to be run in CRO model for at least 7 days with 3+ sales per day
The campaign needs to have 3+ sales per day on average for the last 90 days
Cross-device is deployed for the advertiser
The client is live on DPA
What is the requirement when you set the target value for ACO?
The target value should be set in the range of ±20% what the CPO has been over the last 7 days
The target value should be set in the range of ±5% what the CPO has been over the last 7 days
The target value should be set in the range of ±20% what the CPO has been over the last 30 days
The target value should be set in the range of ±5% what the CPO has been over the last 30 days
What is the minimum number of sales per day an advertiser must have to be eligible for AO?
10 post click sales per day
10 post click and post view sales per day
3 overall site sales per day
3 post click sales per day
A client is interested in testing ARO and wants to know more: How do we make sure to optimize towards the given target if the campaign is running with an AO model?
We set a minimum CPC in Management Center, and the engine will not go below it
We set a maximum CPC in Management Center, and the engine will not go above it
There is no minimum or maximum CPC required. We set the target and the engine will flex CPCs dynamically in order to meet it
We set a minimum or maximum target in Management Center and the engine will optimize towards it
Which of the following accounts are NOT eligible for ARO?
The client that has uncapped budget and is live on DPA
The client that has capped budget and is live on DPA
The client that has capped budget on a campaign that does not have stop & go
The client that wants to change the target frequently, e.g. 2x a week
What can plugging AO help you with? (Multiple correct answers)
Ramp up campaigns with historically low volume
Ramp up brand new campaigns with low volume
Negotiate uncapped budgets
Save time by not having to manually manage CPCs
With AO, do we still need CPCs per category?
Yes, they are still needed to meet the client’s different targets per category
No, optimization is done at advertiser level only
No, optimization is done at campaign level only
Yes, they are still needed to align with the client’s different margin objectives per category
Your client is concerned about losing control by activating AO. How could you respond? (Multiple correct answers)
AO allows for more accurate bidding management
AO allows the client to take advantage of engine improvements
The client will still be able to manually set CPCs
Criteo commits to reaching edited targets
What does ARO help optimize towards?
CR
Clicks
Target CPO
Target COS
Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)
Using the same budget for CAM and CDR is recommended as it would not impact performance
Using the same budget for CAM and CDR is recommended as they are a part of the same campaign
Using the same budget will hurt all campaigns sharing that same budget
CAM has its own marketing objectives, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting
What are the current eligibility criteria for CAM campaigns? (Multiple correct answers)
All advertisers using OneTag are eligible
Advertisers must be able to upload CRM files with hashed or plain email addresses or Device IDs via the onboarding platform
Audiences must contain at least 100 emails to uphold privacy standards
Emails need to be hashed as the platform cannot support plain emails
What is important to do as a first step when you pitch CAM to your client?
Understand what budget your client currently dedicates to re-engagement
Provide use cases that outline how CAM works and what we can achieve for your client
Understand your client’s business priorities and re-engagement strategy
Present the different use cases that we have identified for CAM to discuss the best fit for your client
Your client wants to target premium loyalty program members with exclusive offers based on their last purchase date. What audience segmentations make the most sense?
Loyalty program members
Customer value (i.e. Top buyers)
Premium in-store shoppers
Loyal customers who never purchased online
As a general guideline, what kind of KPI should be followed for short-term CAM campaigns (e.g. Seasonal campaigns that are on for less than a month)?
Budget or traffic KPIs are the most appropriate
Performance-based KPIs are the most appropriate
Ideally a CPO target but it needs to be higher than for the retargeting campaign
Ideally a CPO target but it needs to be lower than for the retargeting campaign
Your client’s marketing objective is to engage with one-time buyers and get them to purchase again. The campaign will run for 2 months. What KPI would you suggest to follow in this case?
Clicks
CR
Sales
CPO / COS
The google feed is a template created by Google which suggests data that should be provided in the feed. What are some of the benefits of using it? (Multiple correct answers)
It provides more detailed product information which allows for better product recommendation
It allows product information to be standardized and matched across advertisers which allows us to display more relevant ads to the users
Product recommendation for CAM is done based on Google Product Categories, so the new feed is needed to be CAM-ready
Product recommendation for CCA is done based on Google Product Categories, so the new feed is needed to be CCA-ready
Which clients are eligible for Criteo Product Feed?
All retail clients
Only fashion retail clients
Retail and travel clients
Fashion retail and classified clients
What information does the advertiser need to pass us to consider Criteo Product Feed to be fully deployed?
Brand and Google Product Category
Brand, GTIN and MPN
Brand and GTIN
Brand, Google Product Category, GTIN or MPN
What is the difference between GTIN and MPN?
GTIN is a unique product identifier provided by Google while MPN is a unique identifier provided by the manufacturers
GTIN is a globally unique product identifier while MPN is only unique for the manufacturer
MPN is a globally unique product identifier while GTIN is only unique for the manufacturer
MPN is a unique product identifier provided by Google while GTIN is a unique identifier provided by the manufacturers
In your client's existing Google Feed, they use different Product IDs from the ones that they have already provided to Criteo in the Product Feed. What should you do?
Nothing, Criteo can use an existing feed with different product IDs as product information will be matched through Google categories
Request that the client provides a new Google Feed and start using their existing one, but the campaign will need to be paused to update trackers and build new recommendations
Request that the client provides a new Google Feed. There is no way to start using it without matching product IDs
Nothing, Criteo can use an existing feed with different product IDs as they will be standardized through Universal Catalog
Your client doesn't have GTIN/MPN. Should they still implement Criteo Product Feed?
Yes. They should have Product Category and Brand filled which allows us to enrich our Universal Catalog
Yes. They should have Product Category and Brand filled which allows us to enrich our engine recommendations
Yes. They should have Product Category and Brand filled. It will allow us to enrich both our Universal Catalog and engine recommendations
No, GTIN/MPN data is a pre-requisite to implement the new feed
Your client doesn’t have a Google Feed but is ready to build it. What recommendation can you give them? (Multiple correct answers)
Make sure that your new product feed contains as many products as your current Criteo product feed
It is not possible to exclude certain products on your website that you don’t want to advertise
There is no need to remove tracking codes from your Google campaigns from your landing page
If you want to keep Category Bidding, make sure to include the information in your feed
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