What's Your Launch IQ?

What's Your Launch IQ? In this brief quiz, you'll get a number of multiple-choice questions that should put your Launch knowledge to the test. Are you "Ready to Launch"? Or are you just starting on your launch journey? In just a few minutes, you're going to find out!

Which of these phrases is most likely to be a Jeff Walker quote?

I think you have a winning idea!

My hallucination is that your idea will work.

In my opinion, you're on the wrong track.

You should be educating your avatar about why your product is what they need.

What type of launch should you attempt if you don't actually have a finished product?

A JV launch

A quick launch

A seed launch

An evergreen launch

What does PLC stand for?

Pre-Launch Content

Paid Lead Conversions

Per Lead Cost

Perfect Launch Club

When filming your sales video, remember that:

You need to have smooth transitions

Lead with the product price

The pen is mightier than the sword

Authenticity is more important than polish

A sales video can't be too long...

As long as it doesn't exceed twelve minutes

As long as it ends with a call to action

Only too boring

Only too polished

What's the best, fastest way to get someone on your mailing list?

Ask them politely

Threaten them with doom

Offer a monthly newsletter

Promise an immediate free gift

Which of these is not a primary sequence in PLF?

Pre-Prelaunch

Prelaunch

Pre-Postlaunch

Post-Launch

When you test two versions of a squeeze page to see which one converts better, this is called a

Squeeze test

Split test

Strike test

Multi-test

What's unique about the Sideways Sales Letter strategy?

The email is best viewed in landscape mode, not portrait mode

The sales email should target around 10,000 words

Rather than putting the entire sales pitch into one long email, it splits it into multiple small message over many days

It's best employed to a cold list

What's another name for the Pre-Prelaunch?

Shot Across the Bow

Smoke on the Water

Shock and Awe

The Old Switcheroo

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