BES 04 CHAPTER 1

Are people who identify and pursue solutions among problems, possibilities among needs, and opportunities among challenges.
TECHNOPRENEURSHIP
ENTREPRENEURSHIP
ENTREPRENEURS
BUSINESSMAN
- is defined as the process by which individuals pursue opportunities without regard to resources they currently control.
BUSINESS IDEA
ENTREPRENEURSHIP
PLANNING
TEST MARKETING
-in a nutshell is “Creating the NEW and destroying the OLD” with new knowledge, new products, new processes, new services, new markets and new business
IDEA GENERATION
MANAGER
ENTREPRENEURSHIP
TECHNOPRENEURSHIP
The three primary reasons that people become entrepreneurs
1.Be Their Own Boss 2. Pursue Their Own Ideas. 3. Pursue Financial Rewards CHARACTERISTICS OF SUCCESSFUL ENTREPRENEURS
1. BECAUSE OF MONEY2. FOR FAME. 3. HOBBY
The ability to fashion a solid idea into a viable business is a key characteristic of successful entrepreneurs. --execution intelligence is the factor that determines whether a start-up is successful or fails.
ARTIFICIAL INTELLIGENCE
EXECUTION INTELLIGENCE
INTELLIGENCE
SOCIAL INTELLIGENCE
At this stage, the individual toys with various thoughts coming across his/her mind.
IDEA SCREENING
TEST MARKETING
IDEA GENERATION
CONCEPT TESTING
Check their feasibility and drop infeasible ideas.
TEST MARKETING
MONITORING AND EVALUATION
IDEA SCREENING
IDEA GENERATION
Is the process of using surveys and other qualitative methods to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market
BUSINESS ANALYSIS
CONCEPT TESTING
TEST MARKETING
COMMERCIALIZATION
Is a need to develop a holistic view of business problems and evaluate business operations to improve core processes.
TEST MARKETING
COMMERCIALIZATION
BUSINESS ANALYSIS
IDEA SCREENING
G enables the technopreneur to capture customer expectations with precision and improve upon the actual product.
CONCEPTING
CONCEPT TESTING
PROTOTYPING
Is an experiment conducted in the test market consisting of actual markets and real-life buying, without the buyers being aware of evaluation exercises.
TEST MARKETING
BUSINESS ANALYSIS
COMMERCIALIZATION
IDEA GENERATION
At this stage, the idea finally takes the shape of a full-grown product and is launched in the market for financial gains
IDEA GENERATION
TEST MARKETING
BUSINESS ANALYSIS
COMMERCIALIZATION
At this stage the idea has transformed into a product and is currently circulated in actual markets to end consumers
BUSINESS ANALYSIS
CONCEPT
IDEA GENERATION
MONITORING AND EVALUATION
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