Fundamentals of Digital Marketing

What does SEO stand for ?

Site Engine Optimization

Search Engine Optimization

Site Efficiency Optimization

What is the first step in content development?

Researching

Reading

Selecting

Audience Research will reflect your ideal customer profile.

True

False

Type of Audience Research

Behavioral

Demographic

Psychographic

Surveying

Which of the following is NOT a type of digital marketing?

Print advertising

Social media

Broadcast Messaging

What is the name given to marketing to customers based on their location?

Behavioural

Geographic

Psychographic

Demographic

This is any online platform that allows people to share ideas, content, thoughts, and develop relationships.

Advertising

Publicity

Social Media

Marketing

The use of social media has been on the decline each year.

True

False

Unlike traditional media, customers and others can use social media to:

Communicate directly with businesses and organizations.

Avoid receiving any kind of promotional message.

Marketing content should be following the:

80:20 Rule

70:20:10 Rule

The entrepreneur should NOT try to use all available social media channels.

False

True

Which of the following is NOT true about social media marketing campaigns?

They are different from everyday social media use

They are planned, coordinated marketing efforts

They only use one social media platform

Grammarly is a free app that checks for spelling and grammar errors.

True

False

What does PPC stand for?

Personal Placement Click

Programme Pay Customer

Programme Placement Code

Pay Per Click

Tools such as Google Analytics will help you track ;- Which pages are the most effective at turning visitors into leads, the keywords and links people use to find your site and how visitors interact with your content and tools.

True

False

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