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Being Intelligent about Intelligent Experiences

1) What type of customer experiences do we want to become famous for?

Fastest Customer Experiences

Intelligent Experiences

2) What 5 words do we want customers to say about us?

1) I got what I needed

Wow Old Mutual get’s me

3) What are the 3 principles that will direct how we deliver Intelligent Experiences?

Hyper Personalisation

Complete Digitisation

Purpose-Led Technology

Self Service

Frictionless Experience

4) How many moments are there that we can have an impact on in the customer journey?

What do we need to solve for to improve our customer’s experiences?

Contact details

Pain-points

Do we need to change the way we work to deliver Intelligent Experiences?

Yes, continuously

No it doesn’t matter

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