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What are Hallmark Events?
A traditional event that occur on a regular basis
An events that occur once
Events that are being planned
A traditional events that occur in one country
Which of the following is a Hallmark Event?
Weddings
World cup
Birthday party
Conference
Who created the Hallmark model?
Tannenbaum and Schmidt
John Elkington
Maslow
Getz, Svensson, Pettersson, et al
True or False... One of the Olympic pillars is sustainability
True
False
Which of the following are the three goals Hallmark Events must achieve according to Getz, Svensson, Pettersson, et al (2012)
Attraction
Independence
Organisgation and ownership
Ownership and investors
Income
Image and branding
Community
Branding and marketing
Events can only be turned into Hallmarks by signing up
True
False
What is one environmental impact that the Olympics is having on the planet?
What is one Social impact the Olympics has on a community?
What is one Economic impact the Olympics has on an area?
What is one opportunity for hallmark events
Seasonal Demand is when consumer buying habits change depending on the time of year.
True
False
What are the five focus factors for the IOC sustainability strategy?
Infrastructure and natural sites
Climate
Sustainability
Mobility
Marketing
Sourcing and resource management
Education
Workforce
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