Exam 1 MARK 350
Marketing Research Mastery Quiz
Test your knowledge of marketing research concepts and processes with our comprehensive quiz designed for students, professionals, and enthusiasts alike. This quiz features 19 multiple-choice questions that cover essential topics in marketing research.
Key Features:
- 19 challenging questions
- Instant feedback on your answers
- Track your progress and knowledge growth
Referring to the six elements (steps) of marketing research process, in the ____step, researchers create an analytical framework and models, research questions, and hypotheses.
Developing an approach to the problem
formulating the research design
Defining the problem
In ___________, the selected group of respondents is measured only once.
Observational Design
Longitudinal design
Cross-sectional design
What is your household income? ____ $30,000 and under; ____ $30,001and more Please indicate the permissible statistics for the above question.
Mean, median
Median
Mode
mode, median
When using a _______________, the respondent is typically asked to rate a brand, store, or some other object in terms of bipolar adjectives, such as Sears is: Unreliable –:–:–:–:–:-X-:–: Reliable
Semantic differential scale
Ordinal scales
Nominal scales
A(n) ________ is a rating scale that allows the respondents to select the "no opinion" option.
Forced rating scale
nonforced rating scale
balanced scale
unbalanced scale
A(n) ________ is a scale in which the numbers are used to rate objects such that numerically equal distances on the scale represent equal distances in the characteristic being measured.
nominal scale
Ordinal scale
interval scale
Temperature (Fahrenheit. Celsius) is an common example of
nominal scale
interval scale
Ratio scale
Ordinal scale
The extent to which a scale produces consistent results if repeated measurements are made on the characteristic is called ________.
Reliability
Accuracy
validity
Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.
Filter questions
Double-barreled questions
Random questions
Requirement questions
According to the text, a single question that attempts to cover two issues is called a ________.
coefficient question
two-issue query
filtered question
double-barreled question
Referring to "the general ordering of questions in a questionnaire" discussion, which of the following question types is considered most sensitive and, therefore, should appear at the end of the questionnaire?
Main questions
Qualifying questions
Demographics and identification information questions
Leading questions
Referring to the text, a _______ is the total of all the elements that share some common set of characteristics.
Sample
Population
Individual
Group
In ________, sampling elements are selected by chance, that is, randomly.
Probability sampling
Convenience sampling
Nonprobability sampling
All of the following are examples of commonly used nonprobability sampling techniques Except:
Cluster sampling
Snowball sampling
Quota sampling
Convenience sampling
One common form of ____________ is area sampling. Area sampling replies on geographic areas, such as counties, housing tracts, and blocks.
Simple random sampling
Snowball sampling
Cluster sampling
Systematic sampling
According to the textbook, the objective of __________ study is to search through a problem or situation to gain insights and understanding.
Conclusive
Causal
Exploratory
According to the textbook,____________ are refined statements of specific components of the problem.
hypotheses
research questions
Purpose of study
Mathematical models
Referring to your group survey project submissions, the first hypothesis is _______________
When customers perceive high product quality, their levels of satisfaction increased.
Will providing high product quality lead to high customer satisfaction?
Product quality impacts customer satisfaction
Product quality impacts customer loyalty
Referring to the six elements (steps) of marketing research process, in the _____________ step, it details the procedure needed to obtain the required information.
Defining the problem
Formulating a research design
developing an approach to the problem
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