Marketing Quiz
Marketing Mastery Quiz
Test your knowledge of marketing concepts, eras, and practices with our comprehensive 42-question quiz! Whether you are a marketing professional, a student, or just someone interested in the field, this quiz offers valuable insights and an engaging experience.
- Explore various marketing eras and their characteristics.
- Understand the roles of public relations and its differences from advertising.
- Learn about the public, private, and voluntary sectors.
Which of these is not classed as external information in micro environment ?
Internet
Newspapers
Sales report
Trade journals
How much of a market share does a monopoly have?
Thousand have a little share
No one owns it
Total Dominance
Few have a lot
How much choice do customers have in a perfect competition?
No alternative
Incredibly high and diverse
High and reactive
Everyone can compete
Which of these are not an example of pr advantages?
It can reach a wide audience
It has credibility
Guaranteed results
Its relatively cheap if not free
Which of these is not an example of Pr main roles?
Build relationships
Sell Products
Negate bad
Encourage Good
Which of these are not an example of a PR target?
Journalist
Government
General Public/ stakeholders
Mangers
Which of these differs PR from advertising?
Gains new customers
Reaches wide audience
It generates excitment
Costly
Which of these is classed as internal information in a macro enviroment?
Published data
Government statistics
The companies intranet
Networking at events
Which of these is not classed as external information in a micro environment?
Trade journals
Sales reports
The internet
Newspapers
How would you describe the public sector?
Owned by individuals
Aim to make profit
Funded by donations
Owned and run by the government
How would you describe a private sector organisation?
Aims to maximise profit
Aims to help society
Is a charity
Funded by tax money
Which of these is an example of a public sector business?
Franchise
Partnership
School
Public limited company
Which of these are an internal influence on objectives?
Change in government
Resource avaliability
Key stakeholders
Competitive environment
What's the aim of the voluntary sector?
Aim to be sucessful
Aim to maximise profit
To work towards greater good in specific way
Aim to provide a service
Which sector was not effect by new leglislation on new market led conditions?
Charties
Education
Entreprenures
Leisure and libraries
Most non profit organisations serve two different publics, What is not one of people they serve?
Clients
Friends
Members
Recipients
Most non profit organisations serve two different publics, what is not one which enables them to serve?
Donors
Friends
Members
Patrons
How are non profits not measuring success?
Clients served
Goals
Funds raised
Feedback
What one is an example of a business pressure group?
CBI
BMA
TUC
EIS
What is a pressure group?
Known as advocacy group, a lobby group
Organised collection of people who seek to influence political decisions
What is not an example of a pressure group?
Greenpeace
WWF
British Red Cross
RSPCA
What percentage of business think that pressure groups have effected their overall financial performance?
11%
15%
20%
13%
What digital marketing technique has grown the most between 1985-2015
Tv
Radio
Internet
Newsbrands
What is expected to have largest media share in 2021?
Outdoor + Cinema
TV/ Pro Video
Audio
Digital
What does PCP stand for?
Pre Paid Click
Pay Per Click
Personal Payment Command
Pre Payed Contract
What is not a benefit to social media marketing?
Direct access to customers
Building a community
Biased Reviews
Word of Mouth
What is the difference in wants over need in motivation?
Essential for survival
Changes over time
Doesn't change over time
All individuals have same basic needs
What is not in mallows hierarch of needs?
Esteem
Reassurance
Social
Saftey
Most psychologists agree that, at some level attitudes contain three components what is not one?
Cognitive Component
Affective Component
Protective Component
Behavioural Component
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