An appeal to logic and common sense (uses inclusive language)

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Creates feelings/ emotions of fear, guilt, empathy, any thing that will move the reader)

Expert opinions, examples.

Statistics, scientific studies, surveys, facts.

To divert the reader form negative thoughts

Dramatic language

A question not meant to be answer, and just thought provoking.

Used to "drive points home"

A direct relationship between a particular cause and an important outcome

A comparison between 2 things without the use of 'like' or 'as'

A comparison between two things using like or as

A story in which the setting/ characters symbolize concepts or ideas

To informally reference an event or person

Comparing something well known to something not so well known.

When a person has an opinion that will make them lean towards one side of an argument

When a word has a certain meaning assosiated with it

The dictionary definition of a word

A short amusing story

The repetition of a phrase or word.

Writing about someone when they are not currently there

Emphasizing a fact

A deep description in order to "paint a picture" in a person's mind.

Used for emphasis and rhythm

The repetition of constant sounds

The word sounds like the sound it is making

Expression of one thing which is contrary to its actual meaning.

Two word paradox

A statement in which seems to oppose common sense but may actually have some truth.

Giving animals or objects human qualities.

Saracam, ridicule

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