Market Research Quiz

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Market Research Mastery Quiz

Test your knowledge and understanding of essential market research concepts with our engaging quiz. Whether you're a student, a marketing professional, or just someone interested in learning more about this critical field, this quiz is designed for you!

Why take this quiz?

Enhance your understanding of market research principles.
Identify areas for improvement in your marketing strategy.
Challenge yourself and others to see who knows the most!

15 Questions4 MinutesCreated by AnalyzingMarket7

" To manage a business well is to manage its future, and to manage its future is to manage information. " Which factor of market survey is described in this statement?

Risk Reduction

Market overview

Forecast

All the above

The process of collecting valuable information to help a business to find out, if there is market for it's proposed product or service or not is called ___.

Product research

Market research

Consumer research

Financial research

"Market research is referred to as the systematic study and evaluation of all factors bearing on any business operations which involve the transfer of goods from a producer to a consumer. " Who gave this statement?

AGR deines

Philip Kotler

Bill Gates

Henry Ford

Our marketing mechanism is deemed successful only if –

We get money from him

Customer is fully satisfied by our products and services

We can sell more than our competitors

We can make more profit than our competitors

If you are spending some money on print-media advertisements, you are, in fact, activating the following P.

Product

Price

Place

All of these

A set of questions presented to a respondent in which the entire information is recorded by the informants is called?

Questionnarie

Market Report

The sample

Census

What is the last step of market research process?

Defining market problem

Preparing research report

Analysing information

Summarizing findings

Which of the following is not the characteristic of questionnaire?

Simplicity

Limited number of questions

questions involving calculations

Non- controversial questions

A company requires information on a competitor's performance that is critical to their own decision. The following statement describes which characteristics of good marketing information?

Confidentiality

Clarity

Strategic value

Punctuality

A study that gathers information directly from customers about their preferences, choices, experiences by asking them questions is called ____

Market research

Market study

Market audit

Market survey

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