Market Research Quiz
Market Research Mastery Quiz
Test your knowledge and understanding of essential market research concepts with our engaging quiz. Whether you're a student, a marketing professional, or just someone interested in learning more about this critical field, this quiz is designed for you!
Why take this quiz?
- Enhance your understanding of market research principles.
- Identify areas for improvement in your marketing strategy.
- Challenge yourself and others to see who knows the most!
What are the characteristics of a good marketing information?
Relevant
Precision
None of the above
Both a and b
" To manage a business well is to manage its future, and to manage its future is to manage information. " Which factor of market survey is described in this statement?
Risk Reduction
Market overview
Forecast
All the above
The process of collecting valuable information to help a business to find out, if there is market for it's proposed product or service or not is called ___.
Product research
Market research
Consumer research
Financial research
"Market research is referred to as the systematic study and evaluation of all factors bearing on any business operations which involve the transfer of goods from a producer to a consumer. " Who gave this statement?
AGR deines
Philip Kotler
Bill Gates
Henry Ford
Which of the following company has been benefitted by marketing research?
Rasna
Amul
Vadilal
Dabur Oil
Who was the market leader in the balm market when Vicks Vaporub was launched?
Amrutanjan
Henry Ford
Philip Kotler
AGR Deines
Which of the following is NOT a charachterstic of a good marketing Information?
Relevant
Clarity
Punctuality
Affordability
Choose a research instrument from the following-
Case studies
Research Report
Market Survey
Field Work
Our marketing mechanism is deemed successful only if –
We get money from him
Customer is fully satisfied by our products and services
We can sell more than our competitors
We can make more profit than our competitors
If you are spending some money on print-media advertisements, you are, in fact, activating the following P.
Product
Price
Place
All of these
A set of questions presented to a respondent in which the entire information is recorded by the informants is called?
Questionnarie
Market Report
The sample
Census
What is the last step of market research process?
Defining market problem
Preparing research report
Analysing information
Summarizing findings
Which of the following is not the characteristic of questionnaire?
Simplicity
Limited number of questions
questions involving calculations
Non- controversial questions
A company requires information on a competitor's performance that is critical to their own decision. The following statement describes which characteristics of good marketing information?
Confidentiality
Clarity
Strategic value
Punctuality
A study that gathers information directly from customers about their preferences, choices, experiences by asking them questions is called ____
Market research
Market study
Market audit
Market survey
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