What proportion of small businesses now have high digital capability? In 2019 it was 71%
72%
78%
82%
How much money does the UK economy stand to gain if all small businesses were to be highly digitally skilled?
£57bn
£75bn
£85bn
And how much does this equate to for an individual sole trader per year?
£21,000
£22,000
£23,000
Comparing turnover of sole traders that do and don’t use Instagram, how much higher do you think a businesses turnover a year is if they use IG compared to those that don’t?
£40,000
£45,000
£50,000
How many businesses are not planning to prioritise digital at all?
26%
35%
40%
How many businesses are using digital through necessity rather than choice?
22%
45%
57%
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