CODE OF PRACTICE

An individual who has expertise in a field of science. medical care, and/or research as demonstrated by their publications, professional role or experience.
Other Healthcare Staff
Internal Expert
External Expert
Healthcare Professional
An individual who in the course of their professional activities is authorised to prescribe. purchase, supply, administer or dispense medicines or medical devices
Healthcare Professional
Other Healthcare Staff
Internal Expert
External Expert
Code of Practice for promotion and non promotional external interactions.
POL_322248
POL_244438
POL833342
POL_344428
Scope of the Code describes the principles for promoting
prescription medicines
vaccines
prescription medicines and vaccines
none
Promotion is any activity directed at Health Care Professionals or Oher Heahhcare SbR, where the intent is to encourage
sales, purchasing, prescribing or recommendation of an authorized medicine
To achieve Target
prescribing or recommendation of an authorized medicine
All
Signals that suggest promotion
Talking proactively about one of our medicines in a 1:1 meeting with a Healthcare Professional
Activities led by Commercial staff
Materials which include claims or requests far prescribed
All of theses
Signals that suggest non-promotional activities
Responding to unsolicited requests
Activities led by Medical / R&D staff
Focus on disease
All of these
When faced with uncertainty when making a Code-related decision, your starting point is to use
TRIP
GSK Values
TIPP
Respect for people
In combination with our values, you will need to use good judgement in your decision-making.
Integrity
TIPP
TRIP
None of these
How many principals applicable to promotional and non promotional activities
6
9
4
8
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