Programmatic Media Math

How do you calculate cpm?

How do you calculate CTR ?

How do you calculate CPA?

Refer to the following example; Total media spend= $2000, impressions= 500,000 and video views= 350,000. What is the cpm?

Refer to the following example; Total media spend= $2000, impressions= 500,000 and video completes= 350,000. What is the video completion rate?

How do you calculate a cpv?

You have a total budget of $350,000 and have spent $125,000 and there are 25 days remaining out of a 35 day flight. Are you pacing behind or ahead?

You have a total budget of $350,000 and have spent $125,000 and there are 25 days remaining out of a 35 day flight. How much of the budget have you filled?

You have a total budget of $350,000 and have spent $125,000 and there are 25 days remaining out of a 35 day flight. What is your needed daily spend?

How do you calculate ROAs?

You have generated $500,000 in attributable revenue and have spend $250,000 what is your ROAs?

Your client only allows a weighted attribution model. If your post view weighting is 30% and post click is 100%. What is your total revenue if DCM is reporting post click revenue is $20,000 and post view is $780,000?

You have a $3.50 cpm and $200,000 budget, how many impressions will you buy?

You have 1,000,000 impressions at a $4 cpm and 70% inview rate, whats the viewable cpm?

You have 4,000,000 requests and 2,000,000 response and 1,500,000 wins. What is your win rate?