Refer to the following example; Total media spend= $2000, impressions= 500,000 and video views= 350,000. What is the cpm?
$2
$4
$10
$8
Refer to the following example; Total media spend= $2000, impressions= 500,000 and video completes= 350,000. What is the video completion rate?
60%
50%
80%
70%
How do you calculate a cpv?
Cost/ Impressions
Cost / Views
Cost/ Completed views
Cost/Clicks
You have a total budget of $350,000 and have spent $125,000 and there are 25 days remaining out of a 35 day flight. Are you pacing behind or ahead?
Behind
Ahead
You have a total budget of $350,000 and have spent $125,000 and there are 25 days remaining out of a 35 day flight. How much of the budget have you filled?
35%
25%
40%
20%
You have a total budget of $350,000 and have spent $125,000 and there are 25 days remaining out of a 35 day flight. What is your needed daily spend?
$1500
$1000
$750
$2000
How do you calculate ROAs?
Revenue/ spend
Spend/ revenue
Impressions/spend
Revenue/conversions
You have generated $500,000 in attributable revenue and have spend $250,000 what is your ROAs?
$4
$6
$1
$2
Your client only allows a weighted attribution model. If your post view weighting is 30% and post click is 100%. What is your total revenue if DCM is reporting post click revenue is $20,000 and post view is $780,000?
$800,000
$254,000
$264,000
$786,000
You have a $3.50 cpm and $200,000 budget, how many impressions will you buy?
5,714,287
57,142
500,000
8,000,000
You have 1,000,000 impressions at a $4 cpm and 70% inview rate, whats the viewable cpm?
$6.24
$8.10
$5.71
$10.12
You have 4,000,000 requests and 2,000,000 response and 1,500,000 wins. What is your win rate?
40%
38%
27%
32%
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