Britain Talks Climate terminology quiz

A visually engaging infographic showing the key components of Britain's climate discussions, including terminology such as 'segmentation model,' 'core beliefs,' and 'climate outreach,' set against a backdrop of UK nature and climate elements.

Britain Talks Climate Terminology Quiz

Test your knowledge about "Britain Talks Climate" and its terminology with this engaging quiz! Dive into key concepts, discover who created the toolkit, and learn more about the segmentation model used to understand climate discussions in Britain.

  • 8 informative questions
  • Multiple choice and checkbox options
  • Learn while you play!
8 Questions2 MinutesCreated by EngagingClimate25
What does 'Britain Talks Climate' refer to?
The toolkit that we created - including the PDF version and the website pages
Accompanying resources featured on the 'Britain Talks Climate' section of the website
Any continuation work that we produce that extends the PDF, website pages and accompanying resources
All of the above
Who created 'Britain Talks Climate'?
Climate Outreach
Climate Outreach in collaboration with More in Common, ECF and YouGov
More in Common
Climate Outreach and More in Common
Climate Outreach and ECF
Who created 'the seven segments'? Please select all that apply
More in Common
Climate Outreach
YouGov
ECF
None of the above
Where were 'the seven segments' originally featured?
Britain Talks Climate
Britain's Choice shortly followed by Britain Talks Climate
What model was used to create 'the seven segments'?
Britain Talks Climate
BTC model
More in Common's 'Core Beliefs' model
None of the above
Which of the following can we label as 'Britain Talks Climate' or 'BTC'? Please select all that apply
The PDF and web toolkit
The segmentation model
The Tracker, the Mapper, Britain Sees Climate
The segments
Subsequent reports after the initial toolkit (e.g., Conservative Net Zero is a BTC resource)
All of the above
Which terms should we avoid using? Please select all that apply
"Britain Talks Climate segments"
"Segmentation model"
"Britain Talks Climate segmentation model"
"Britain Talks Climate insights"
"Britain Talks Climate model"
What term should we use when talking about the benefits of the segmentation we did together with More in Common? Please select all that apply
Values-based segmentation
Segmentation model
More in Common's Core Beliefs model
The BTC segments
Britain Talks Climate seven segments
All of the above
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