What is the first paragraph of a news story called?
the lead
the kicker
the headline
the subhead
What are the elements of a news lead?
Facts
quotes
the 5 Ws
the 7 senses
What are some rules of thumb when writing news leads?
Start with the 'who,' not the 'where' or 'when'
Capture what's most recent or most important, such as loss of life, score of the game, etc.
Don't write it chronologically
Past tense
Avoid jargon-y language
Answer the question: what just happened?
all answers are correct
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