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So you think you can Programmatic?

In Mobile Advertising, "LBA" stands for...

Local Body Assembly

Location-Based Advertising

Local Binary Algorithm

Location-Based Audi

Choose the odd one out.

MOAT

Integral Ad Science

ComScore

Media Math

In Digital Audio, "AS" stands for...

Active Sessions

Attribution Scale

Audio scale

Applicable Stream

True or False? Cookies do not work on the mobile web on your smartphone.

True

False

RTB is based on a which type of auction model?

French auction

Reserve auction

Dutch auction

Vickrey auction

True or False? All real-time bidding is programmatic, but not all programmatic is RTB.

True

False

What does UTM stand for?

Urchin Tracking Module

Universal Tracking Metric

Universal Tracking Module

User Tracking Method

CPM can be calculated as follows:

(Cost/Impressions) X 1000

(Impressions/Cost) X 1000

(Clicks/Impressions) X 1000

(Impression/Clicks) X 1000

Which of the following is the most common mobile ad size?

300x250

320x50

234x60

320x480

Publishers are able to set a rate below which they are not willing to sell their inventory. This is called a:

Minimum bid

Price floor

Rate requirement

Bid cap

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