Socially Responsible Marketing
Test Your Knowledge on Socially Responsible Marketing
Are you aware of the impact marketing has on society? Take this quiz to test your understanding of socially responsible marketing practices and the ethical considerations involved.
Join now to discover:
- The key concepts of socially responsible marketing
- Common complaints about marketing
- The relationship between marketing and social issues
Effective marketing results in
Higher costs and lower profits
Lower sales volume and greater competition
Higher prices in the long run
lower prices of products and services for consumers
Taking personal responsibility for actions is known as
integrity
Self-control
Self-regulation
Honesty
Which of these is not a common complaint about marketing?
Causes unneeded purchases
Causes social problems
increases public awareness
Wastes money
Businesses that use the marketing concept benefit more from marketing than companies that do not.
True
False
Marketing activities are essential for international trade.
True
False
Social problems often lead to increased government regulation of business or increases in taxes to pay for programs designed to solve the problems.
True
False
________ is the organized actions of groups of consumers seeking to increase their influence on business practices.
Consumerism
Self-regulation
Social responsibility
None of these choices are correct.
In the United States, the percentage of jobs with marketing as a major responsibility is estimated at
Between 10 and 25 percent.
Between 35 and 50 percent.
Between 25 and 33 percent.
between 5 and 10 percent.
Social responsibility is shared by
Consumer groups and business organizations.
Consumer groups and government.
Government and business organizations.
Business organizations, government, and consumer groups.
The effects of marketing on society include inflated prices and wasted natural resources.
True
False
Important tools marketers use to develop public awareness of social issues are
Consumerism and self-regulation.
Codes of ethics.
Advertising and publicity.
Boycotts and lobbying.
Which of the following is an example of consumer action?
Boycott
Consumer Credit Protection Act
Self-regulation
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