Quarterly Quiz Q4 2017 - France Retail & BSI
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Answer highlighted in red with × = your response, wrong answer
- Answer highlighted in green with √ = your response, correct answer
- Answer highlighted in green with no symbol = correct answer, not chosen
GOOD LUCK! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Answer highlighted in red with × = your response, wrong answer
- Answer highlighted in green with √ = your response, correct answer
- Answer highlighted in green with no symbol = correct answer, not chosen
GOOD LUCK! :)
Please select your team:
Please select when you started at Criteo:
On what type of inventory do we display video ads?
Instream only
Outstream only
Instream and Outstream
Instream, Outstream, and In-App
What elements can be changed or added currently in the Video Layout? (Multiple correct answers)
Text Colors
Shapes Colors
Coupons
Music tracks of the client
For a Criteo video ad, can a client track impressions and views (how long a video has been seen by a user)?
Yes, clients can track both impressions and views.
No, impression and view tracking are not possible currently. This is on the roadmap.
No, only impression tracking: the client will be able to see the number of impressions but won’t be able to track for how long a user has seen the video.
No, only view tracking: the client will be able to track the skipped ads and the ones viewed entirely.
Which publishers have we successfully integrated for video ads?
The main video RTBs
The main video RTBs and Youtube
The main video RTBs, Youtube and Facebook
The main video RTBs, Youtube, Facebook and TV
Which of the following are key selling points for Criteo video ads? (Multiple correct answers)
No added cost or time for the client: We use the same creative assets as for any display campaign to generate the video ads dynamically.
Multiple product links: Each sequence within the video is clickable and will bring the user to the relevant areas of the client’s website.
Video ads can be used to deliver against branding KPIs on objectives such as awareness, perception and lift
Video ads have the highest level of post view engagement out of any ad format. Criteo only charges the client for direct clicks on the ad though.
Which of the following are common client challenges with using video advertising to drive shopper engagement and sales? (Multiple correct answers)
Costly and time-consuming video production
Lack of machine learning to deliver highly relevant products and messages
Difficulty in measuring revenue-based impact of video ads
Difficulty in generating shopper interest in the video format
Which of the following are UNIQUE differentiators of Interactive Video? (Multiple correct answers)
Recommends one product per video ad
Leverages Criteo's powerful machine-learning technology and massive amount of shopper data
Serves video ads at scale to customers throughout their buying journey
Builds custom interactive video sequences for each shopper
Which of the following is a best practice for activating video ads?
Split video and display campaigns
Merge video and display campaigns
Merge video with branding campaigns
Your client is concerned about the brand safety of video inventory. How could you respond? (Mutliple correct answers)
Video advertising enjoys the same brand safety benefits as display advertising
Criteo's buying platform is integrated with Integral Ad Science to ensure brand safe inventory
Criteo's publisher account teams regularly review metrics on publisher sites and terminate any that may be generating invalid traffic
Criteo is a member of the Trustworthy Accountability Group and partners with third-party technologies to prevent fraud and non-human traffic
What is the main objective of our App Installs product?
Increase app installs from shoppers by targeting an advertiser’s engaged shoppers with personalized ads.
Increase app installs from shoppers who have not yet engaged with the advertiser
Help advertisers in re-engagement of existing app shoppers by targeting them with personalized ads
Increase number of new customers for an advertiser by engaging mobile web shoppers with personalized ads
What is the recommended engine optimization model for App Installs campaigns?
Click optimizer
Conversion optimizer
Value optimizer
Revenue optimizer
Which Mobile Measurement Partners can we work with for App Installs?
Adjust only
Adjust and Kochava
Adjust, AppsFlyer and Kochava
Adjust, Apsalar, AppsFlyer, Kochava or Tune
What does deferred deeplinking do?
After clicking on the install banner, it directs the user to the app store instead of the advertiser’s mobile site
After downloading the app and opening it for the first time, it directs the user to the product that was clicked in the install banner
After clicking on the install banner, it makes sure to direct the user to the correct app store
After downloading the app and opening it for the first time, it tracks the download
What metrics would we report to advertisers with our App Installs reporting? (Multiple correct answers)
Number of organic vs. Paid installs
% of installs attributed to Criteo and corresponding CPI
Revenue generated from all installs
CPO post install
If the CPI is too high for your campaign, what could you do? (Multiple correct answers)
If the volume is normal (greater than 100 installs per week), lower the CPC
If the volume of the campaign is too low (fewer than 100 installs per week), increse the CPC or add a vCPC of up to 20%
If your advertiser is not benchmarking Criteo on cost-of-post-install-sale, separate buyers contexts (7 to 9) into a different campaign and bid higher
Turn off the campaign. Criteo's App InstallsBETA product is primarily supposed to generate as many installs as possible without regard to the quality of the install so CPI should be lower than other players
Which statements correctly describe Criteo Customer Acquisition? (Multiple correct answers)
A unique performance based solution that drives new sales conversions by finding and isolating new customers from existing ones across devices, apps and browsers using Criteo's powerful identity graph
A flexible commerce marketing solution for marketers to accurately target and re-engage their lapsed shoppers from CRM files with dynamic paid display ads across web, mobile browsers and apps
A unique performance based solution that maximizes online conversions using Criteo's machine-learning and proven product recommendation technology across acquisition campaigns
A unique performance based solution which places native product listings in locations throughout the purchase path of retailer sites and apps, promoting conversion and driving traffic for the retailer
What are the key benefits of Criteo Customer Acquisition for clients? (Multiple correct answers)
Reach up to 12x audiences and target shoppers across 1.2B active internet users
Access to proprietary user data such as demographics, interests and browsing behavior
Target highly relevant shoppers using historic shopping and browsing events
Maximize ROI with a proven, performance-driven, CPC-based acquisition technology
Which clients are eligible for Criteo Customer Acquisition in Q4?
Retail clients only
Retail & travel clients
Fashion & travel clients
Fashion clients only
What is the best targeting setup for Criteo Customer Acquisition performance wise?
Users who did not buy in the past 30+ days
Lapsed visitors and users who have never visited or bought from the website
Users who did not buy or visit the website in the past 60+ days
Only users who have never bought or visited the website
What is required to launch a Criteo Customer Acquisition campaign? (Multiple correct answers)
Client has signed the UTC or an addendum
Client signs a new IO
A minimum budget of 20K/month
TS sets up the Customer Acquisition campaign in TOP
Your client is concerned that Criteo captures and shares individual user data such as personal information. How could you respond? (Multiple correct answers)
Criteo does not capture or share any personal, sensitive information
Criteo captures anonymously aggregated data from advertisers and publishers
Criteo only collects product categories from the client's website visitors
Criteo only shares personal, sensitive data with the client's permission
What criteria do Criteo use to compute similarity scores to determine a client's best prospects? (Multiple correct answers)
User engagement at vertical granularity
User demographic data at regional granularity
User product interest at product category granularity
User publisher browsing at URL granularity
What is the average percentage of unique users each client contributes to the data pool?
<1%
5%
10%
25%
What makes Criteo Customer Acquisition unique when compared to Facebook's acquisition offer? (Multiple correct answers)
Criteo targets customers in the retail & fashion verticals
Criteo has access to premium inventory across thousand of publishers outside of Facebook
Criteo offers clients access to pooled data assets, including the Criteo Shopper Graph, which provides a more complete view of shoppers' intent across channels and devices
Criteo adheres to brand guidelines when delivering dynamic ads
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