Reading Check #2

An infographic depicting key concepts in public relations and advertising, including graphs, diverse audiences, and marketing strategies.

Public Relations and Advertising Quiz

Test your knowledge on public relations and advertising with this comprehensive quiz! Covering various aspects such as integrated marketing communications, audience demographics, and agency operations, this quiz is designed for enthusiasts and professionals alike.

20 engaging questions
Multiple-choice format
Track your learning progress

20 Questions5 MinutesCreated by EngagingMedia7

Prominent public relations activities fall into which of these areas?

Corporate communications

Financial communications

Public affairs

All of these

__________ blends historically different ways to communicate to anorganization’s various audiences and markets, creating campaigns that senddifferent yet consistent messages.

Integrated marketing communications

Advertising

Public relations

Globalization

According to the Pew Research Center, this group is now the fastest-growingethnic group in the United States, and boasts the highest income and besteducation rates.

Hispanics

Asian Americans

African Americans

Whites

A typical advertising agency in the United States has four primarydepartments, including...

Finance, creative services, account services,public relations

Creative services, marketing services, publicrelations, digital media

Creative services, account services,marketing services, administration

Marketing services, advertising services,public relations services, administration

Advertising is the activity of explicitly ____ for media space or time in orderto direct ______ attention to certain goods or services.

Trading, corporate

Paying, consumer

Trading, consumer

Paying, favorable

Whereas advertising activities supply money directly to support particularmedia outlets, public relations activities supply ______ to media for stories.

Stories

Paid sponsorships

Strategies

All of these

This term, often associated with advertising and its impact on American life,refers to a situation in which the buying and selling of goods and services isa highly promoted value.

Globalization

Production

Commercialism

Branding

Production in the advertising industry...

Focuses on crafting persuasive messages

Is routed in creative research and execution

Involves account executives and other client liaisons

All of the above

A media vehicle that has been open to input from public relations practitioners.

Publicity outlet

Public television

Public broadcasting

All of the above

Which of the following offerings are used by media firms to effectively attractmarketers?

Selectability

Accountability to advertisers

Interactivity

All of these

Psychographic data is information that links demographic categories topersonality characteristics of an audience.

True

False

Relationship marketing uses product placement and integration toseamlessly target and persuade unknowing consumers.

True

False

Media critics and scholars are no longer concerned about advertising tochildren, as there are several laws and protections that make them immuneto corporate advertising and communication tactics.

True

False

Traditional advertising agencies and direct-marketing agencies are one inthe same, in that they use similar strategies to create favorable impressionsof products.

True

False

Agency holding companies are firms that own full-service advertisingagencies, specialty agencies, research companies and more.

True

False

Media planners are agency personnel who make decisions about where toplace advertisements.

True

False

Because of the importance of knowing what attracts journalists to particularstories, PR agencies often hire former journalists as their press contacts.

True

False

In today’s complex marketing world, large agencies and networks rarelywork with other organizations, instead relying on in-house departments andcompanies.

True

False

Reading Check #2

Public Relations and Advertising Quiz

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