Opera Mediaworks Location Story

What source/method delivers the most accurate location data?

True or False? Users must opt-in to share location data derived from a WiFi IP address.

True

False

Approximately how much of the lat/long location data found across exchange inventory is valid and accurate?

100%, guaranteed

The vast majority, 85% or more.

A small share, around 33%

A very, very small amount, like 3%

True or False? Users must opt-in to share location data derived from smartphone's GPS.

True

False

What is the best way to ensure location targeting is based on accurate and trustworthy GPS data and not less accurate data methodologies?

Work with an ad tech platform that buys mainly off exchanges.

Work with an ad tech platform that uses user registration data to derive location.

Work with a partner integrated with Factual.

Work with an ad tech platform directly integrated with mobile publishers with location services enabled

About how many GPS-enabled global ad requests are seen across the Opera Mediaworks platform each day?

Which of the following best describes Opera's Predictive Geotargeting?

Technology that uses a proprietary algorithm to analyze shopping data to determine where people shop.

Technology that allows marketers to target users based on where they are most likely to go.

Kind of like a Historical Location Audience plus daypart targeting.

Partnership with Factual that analyzes location habits to build audiences.

What does POI stand for in the context of location-based advertising?

Place of Interest

People of Interest

People on Internet

Place or Interest

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