Applied Business
Test Your Knowledge in Applied Business
Welcome to the Applied Business Quiz! This engaging quiz is designed to challenge your understanding of key concepts in the tourism and marketing industry. Whether you are a student, professional, or simply curious about the subject, you will find relevant questions that test your knowledge and provide insights into the dynamic world of tourism.
Key Features:
- Multiple choice questions
- Focus on real-world applications
- Enhance your understanding of tourism marketing
Planning travels, formulating correct expectations, and evaluating and selecting alternatives, as well as to communicate with providers
Pre-consumption
Web 2.0 technologies
Virtual tours
Elimination of intermediaries in the conduct of tourism tramnsactions
Disintermediation
Re-intermediation
Metamediaries
Umbrella industry with a cmoplex distribution chain containing set of interrelated businesses (Gretzel & Fesenmaier 2009)
Tourism industry
Dynamic packaging
Information technology
Their product-related information and such information is increasingly provided by websites.
Destination marketing organization
Web 2.0 marketing
Web 2.0 technology
Ability to represent tourism products and services in more realistic and dynamic ways than other promotional materials.
Virtual tours
Website marketing
Information technology
Not a physical product but information that moves from suppliers to costumers.
Information technology
Virtual tours
Dynamic packaging
Internet technologies are used in ways that allows sharing, documenting, storing, and reliving tourism experiences.
Post-consumption
Pre-consumption
Consumption
Technology based development disrupting established relationships among tourism service providers.
Dynamic packaging
Tourism industry
Web 2.0 marketing
Essential component of tourism marketing,
Website marketing
Destination marketing organizations
Web 2.0 marketing
Internet technologies that are used during the actual trip mainly for travelers.
Consumption
Post-consumption
Pre-consumption
New intermediaries emerged that handle tourism transactions, although several large hotel providers have chosen not to participate in this distribution.
Re-intermediation
Metamediaries
Disintermediation
Form strategic alliances with suppliers and provide with opportunities to simultaneously search the databases of their partners.
Metamedieaies
Disintermediation
Re-intermediation
Based on user-generated content and social networking applications that provide tourism marketers with increasing challenges..
Web 2.0 technologies
Web 2.0 marketing
Website marketing
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