Is Your Brand FIT or FRAIL?

 

Answer a few short questions and get your FIT-ID score
to discover what your brand needs to go
From Invisible to In Demand.

Name Fame: How strong is your business name? (check all that apply)

It's one of a kind, easy to spell and say

It's memorable

It's known locally

It's trademark eligible

It's a household name

None of the above

Brand Voice: Your message, stories and language are: (check all that apply)

Clear. We have a documented language and tone

Engaging. Our story attracts the right clients

In process. We're still figuring out how to connect

Vague. People don't seem to get us

Hopeful. We have the vision, but not the execution

None of the above

Influence: Your platform and partnerships include:

Recently won awards and competitions

Media mentions from top news channels

Public and private speaking engagements

Strategic alliances with complementary providers

Frequent requests for opinions and insights

None of the above

Design That Delivers: Your look, feel, colors and persona are: (check all that apply)

Well thought out, with strong photography

A mix of old and new images

Distinct, with a custom logo and colors

Often changing, I can't make up my mind!

Consistent online and on materials

None of the above

Brand Exposure: How do people find out about your business: (check all that apply)

I distribute press releases quarterly

I have dedicated brand ambassadors

I am involved in community/event sponsorships

I have a strong social media strategy

I readily appear in searches on Google and industry directories

None of the above

Exciting Experiences: When people encounter your business you: (check all that apply)

Have a documented client experience

Help them navigate your prospect funnel

Create an experience based on their preferences

Onboard them with a welcome and thank you kit

Implement fun ways to WOW them

None of the above

Management: You and your team have a solid program for: (check all that apply)

Colors, fonts and logos. We use a brand style guide to keep everything on track

Printed Assets. Our business cards, stationary, signage, invoicing and profiles all sync up.

Emails: We use a templated email signature and OOO protocol

Crisis Management: We have outlined how to respond to the unexpected

Reports and KPIs: We track how we're doing across a series of growth metrics

None of the above