Is Your Brand FIT or FRAIL?
Answer a few short questions and get your FIT-ID score
to discover what your brand needs to go
From Invisible to In Demand.
to discover what your brand needs to go
From Invisible to In Demand.
Name Fame: How strong is your business name? (check all that apply)
It's one of a kind, easy to spell and say
It's memorable
It's known locally
It's trademark eligible
It's a household name
None of the above
Brand Voice: Your message, stories and language are: (check all that apply)
Clear. We have a documented language and tone
Engaging. Our story attracts the right clients
In process. We're still figuring out how to connect
Vague. People don't seem to get us
Hopeful. We have the vision, but not the execution
None of the above
Influence: Your platform and partnerships include:
Recently won awards and competitions
Media mentions from top news channels
Public and private speaking engagements
Strategic alliances with complementary providers
Frequent requests for opinions and insights
None of the above
Design That Delivers: Your look, feel, colors and persona are: (check all that apply)
Well thought out, with strong photography
A mix of old and new images
Distinct, with a custom logo and colors
Often changing, I can't make up my mind!
Consistent online and on materials
None of the above
Brand Exposure: How do people find out about your business: (check all that apply)
I distribute press releases quarterly
I have dedicated brand ambassadors
I am involved in community/event sponsorships
I have a strong social media strategy
I readily appear in searches on Google and industry directories
None of the above
Exciting Experiences: When people encounter your business you: (check all that apply)
Have a documented client experience
Help them navigate your prospect funnel
Create an experience based on their preferences
Onboard them with a welcome and thank you kit
Implement fun ways to WOW them
None of the above
Management: You and your team have a solid program for: (check all that apply)
Colors, fonts and logos. We use a brand style guide to keep everything on track
Printed Assets. Our business cards, stationary, signage, invoicing and profiles all sync up.
Emails: We use a templated email signature and OOO protocol
Crisis Management: We have outlined how to respond to the unexpected
Reports and KPIs: We track how we're doing across a series of growth metrics
None of the above
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