Do you know Viral Marketing?

1) Analyze the phrases below and choose the correct option:

i- It’s possible to create a multi-billion dollar business from scratch with no marketing budget or advertising

ii- Humans are hard-wired to socialize

iii- The more oxytocin swimming around your brain, the less other people trust you

All are correct

Only I is incorrect

Only ii is incorrect

Only iii is incorrect

2) Analyze the phrases below and choose the correct option:

i- Building viral hooks is the only thing needed to have a viral company

ii- Viral strategies can be used in politics and nonprofit organizations

iii- Viral business models started in Silicon Valley

All are incorrect

Only ii is correct

Only iii is correct

Ii and iii are correct

3) Why did Mosaic, the first company created by Marc Andreessen, make today’s web?

They conceived the internet

They seeded the internet with a navigation tool

They unveiled the protocols that made possible the World Wide Web

None of the above

4) What happens when the viral coefficient is greater than 1?

The company achieves linear growth

The company achieves exponential growth

The company achieves a point of nondisplacement

The company achieves a point of saturation

5) What are organizational technologies?

Companies that grow exponentially until saturation

Companies that collaborate with creators to achieve virality

Companies that promoted freedom in human relations, business, and laws

Companies that provide an environment for users to fill with content

6) What characteristic below is NOT one shared by successful viral expansion loop businesses?

Scalability

Stackability

Simple concept

Web-based

7) Which shared characteristic of successful viral businesses blocked eBay from knocking PayPal off its payment pedestal?

Network effects

Ultimate saturation

Point of nondisplacement

Extremely fast adoption

8) Analyze the phrases below and choose the correct option:

i- Once a viral loop takes hold you can accurately predict how fast your user base will grow

ii- A company with strong control of its brand can find way to great, untapped riches

iii- Viral businesses are far better suited to the frictionless world of the internet

All are correct

Only I is incorrect

Only ii is incorrect

Only iii is incorrect

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