Which of the 8 Euromonitor 2022 consumer types is your key customer?
How engaged with social media and the internet is your consumer?
It's an important part of their life
They are pretty neutral
Social media and the internet are not important to them
Does your consumer care that others believe they're doing well in life?
Yes
Neutral
No
Does you consumer like to shop for fun?
Absolutely!
They're neutral
They do not
How important is a positive environmental impact to your consumer?
It is very important
They're neutral about it
They don't care much about it
Are social issues and politics important to your consumer?
Yes
No
How important is saving money to your consumer?
Very!
Neutral
Not very
Does you consumer use technology to improve their life?
Yes
No
What is most likely to influence your consumer? Choose all that apply
Friend and family recommendation
Independent consumer reviews
Product label and packaging
Celebrity endorsements
Government or expert organizations
Brand or company social media
Brand or company website
Bloggers or social media influencers
Social media network
Does your consumer impulse shop often?
Yes
Neutral
No
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