Private Label (Store Brand) vs. Name Brand Supermarket Products

What is your age?

Younger than 18

18-25

26-55

Older than 55

What is your living status?

Alone

Living with others (roommates or significant other)

I support my own family

When buying milk, I will choose...

The private label

The name brand

No preference

I buy milk when I go to the grocery store...

Often

Sometimes

Rarely

Never

When buying milk, I tend to prioritize...

Price

Quality

Familiarity with the brand

Other/None of these

When buying soap, I will choose...

The private label

The name brand

No preference

I buy soap when I go to the grocery store...

Often

Sometimes

Rarely

Never

When buying soap, I tend to prioritize...

Price

Quality

Familiarity with the brand

Other/None of these

When buying snacks, I will choose...

The private label

The name brand

No preference

I buy snacks when I go to the grocery store...

Often

Sometimes

Rarely

Never

When buying snacks, I tend to prioritize...

Price

Quality

Familiarity with the brand

Other/None of these

Which statements do you agree with?

Private label brands are usually good value for the money

Private label brands are good alternatives to brand name products

Most private label products' quality is equal to brand name products' quality

I buy private label products to save money

I am a smart shopper when I purchase private label products

I consent to allowing my information to be used in this marketing research study by Allison Dai on private label brand perception

Yes

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