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Emma from the Singapore Proprietary Card Services team is working with a massive Candy Shop (“CandyQueen”) to create a new co-brand card product targeted at young working adults in Singapore. She faces several issues in the process of framing the value proposition of the product, negotiating and preparing for the launch of this new product. Help Emma to identify who she should approach to resolve these issues.

Emma is awaiting internal approval for her business case and the co-brand card value proposition. She is worried that CandyQueen will find another partner to work with in the interim and would like to secure CandyQueen’s commitment to this new co-brand card partnership. Who should she approach for advice?
GCO
Risk
Compliance
It's a business decision
She should approach GCO who will help her to draft a memorandum of understanding, which is a non-binding document intended to demonstrate parties’ seriousness in entering into a binding agreement at a later stage.
Emma wants to know if the business is able cross sell this new card product by proactively sending this new card product to all existing American Express customers. Who should she approach for advice?
GCO
Risk
Compliance
It's a business decision
Emma should approach Compliance, who will provide her guidance on the conditions to be fulfilled as required by the Credit and Charge Card Regulations.
Emma wants to decide minimum income criteria for the product – who should she approach for advice?
GCO
Risk
Compliance
It's a business decision
Minimum income criteria is a business decision.
Before the product launch, Emma wants to do a cost benefit analysis. To do so, she needs the following information - loss rate projection, approval rate projection, average limit projection etc. Who should she approach for the information?
GCO
Risk
Compliance
It's a business decision
Risk will provide the projections on loss rate, card approval rate and average credit limit for the costs benefit analysis.
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