Emma from the Singapore Proprietary Card Services team is working with a massive Candy Shop (“CandyQueen”) to create a new co-brand card product targeted at young working adults in Singapore. She faces several issues in the process of framing the value proposition of the product, negotiating and preparing for the launch of this new product. Help Emma to identify who she should approach to resolve these issues.
{"name":"Emma from the Singapore Proprietary Card Services team is working with a massive Candy Shop (“CandyQueen”) to create a new co-brand card product targeted at young working adults in Singapore. She faces several issues in the process of framing the value proposition of the product, negotiating and preparing for the launch of this new product. Help Emma to identify who she should approach to resolve these issues.", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Emma is awaiting internal approval for her business case and the co-brand card value proposition. She is worried that CandyQueen will find another partner to work with in the interim and would like to secure CandyQueen’s commitment to this new co-brand card partnership. Who should she approach for advice?, She should approach GCO who will help her to draft a memorandum of understanding, which is a non-binding document intended to demonstrate parties’ seriousness in entering into a binding agreement at a later stage., Emma wants to know if the business is able cross sell this new card product by proactively sending this new card product to all existing American Express customers. Who should she approach for advice?","img":"https://www.quiz-maker.com/3012/images/ogquiz.png"}
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