BE2601/02 Lesson 4
Qn 1
Strategic
Operational
Tactical
General
Regional
Qn 2
Benchmarking
Internal Analysis
External Analysis
Competitor Analysis
Macroeconomic Analysis
Qn 3
Social, Human, Intellectual, Customer
Financial, Physical, Core, Intangible
Rare, Valuable, Inimitable, Organized
Internal, External, Tangible, Competitive
Copyrighted, Structured, Commonplace, Affordable
Qn 4
Measurable
Specific
Attainable
Relevant
Time-bound
Qn 5
Forward Planning
Future Planning
Obstacle Planning
Resource Planning
Contingency Planning
Qn 6
To ensure that the sales target this year is met
To be a market leader of a certain product or service
To increase their market share
To introduce new product innovations
To provide a sustainable environment for the community
Qn 7
Goal Cohesiveness
Goal Control
Goal Alignment
Goal Planning
Goal Balance
Qn 8
Strategic Mission
Strategic Vision
Strategic Policy
Strategic Strengths
Strategic Opportunities
Qn 9
Productivity growth, Revenue growth
Innovation, Increased customer value, Operational improvements, Good corporate citizenship
Improved competence, Effective technology systems, Supportive values
Operational excellence, Customer intimacy, Product leadership
Customer intimacy, Increased customer value, Improved competence
Qn 10
Identify priorities and allow their experience to make a judgment
Continually monitor the actual performance against the unit's goals and plans
Develop control systems to measure the actual performance
Take corrective action when the plans are not implemented properly
Take corrective action when the environment and situation changes
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