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Marketing Chapter 7

1) ________ refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible?

A) Co-brands

B) Line extensions

C) Services

D) Pure Products

Which of the following is a pure tangible good?

Shampoo

A spa treatment

Financial advice

A meal at a restaurant

3) Which of the following would be considered part of an augmented product rather than that of an actual product or core customer value?

Warranty

Brand name

Design

Packaging

4) Silkskin Cosmetics is advertising its newest line of eye makeup. Made from all-natural ingredients, the products are hypoallergenic. Silkskin is selling the products in specially designed tubes that make application easier. Which of the following is a core customer value for Silkskin's line of eye makeup?

The natural ingredients

The silkskin brand

The desire for having beautiful eyes

The products revolutionary packaging

5) Which of the following types of products are generally priced the lowest?

Shopping products

Convenience products

Specialty products

Industrial products

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