Consumer markets and consumer behaviour

What is the most commonly used social media platform worldwide?

2. Which of the following is an example of a luxury brand?

What is the term used to describe the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors?

Which of the following factors does NOT influence consumer buying behavior?

What is the term used to describe the process of gathering, analyzing, and interpreting data about a market, product, or service?

Which of the following is an example of a convenience product?

What is the term used to describe the process of creating, distributing, promoting, and pricing goods, services, and ideas to satisfy customer needs and achieve organizational objectives?

Which of the following is NOT a stage in the consumer decision-making process?

What is the term used to describe the degree to which a product or service meets or exceeds customer expectations?

Which of the following is an example of a psychological pricing strategy?

What is the term used to describe the process of influencing individuals or groups to purchase a particular product or service?

Which of the following is NOT a factor that influences consumer perception?

What is the term used to describe the process of developing and maintaining long-term relationships with customers?

Which of the following is an example of a secondary data source?

What is the term used to describe the process of introducing a new product into the market?

Which of the following is NOT a characteristic of an impulse purchase?

What is the term used to describe the set of values, norms, attitudes, and behaviors shared by a group of people and passed down from one generation to the next?

Which of the following is an example of a product attribute?

What is the term used to describe the process of evaluating and selecting alternatives based on desired outcomes?

Which of the following is NOT a stage in the product life cycle?

What is the term used to describe the process of gathering information about competitors' products, prices, and marketing strategies?

Which of the following is an example of a situational factor influencing consumer behavior?

What is the term used to describe the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others in the market?

Which of the following is NOT a type of consumer buying decision?

What is the term used to describe the process of changing consumers' attitudes or behaviors towards a product or service?

Which of the following is an example of a reference group?

What is the term used to describe the process of setting prices based on the perceived value of a product or service to customers?

Which of the following is NOT a factor that influences the diffusion of innovation?

What is the term used to describe the process of collecting and analyzing data about individuals and their preferences to create personalized marketing messages?

Which of the following is an example of a demographic segmentation variable?