Unit 6: Social Media Platforms, Breakdown & Usage: Part 1

What are the “5C’s” to a Platform Breakdown of a social media channel? Select the five C’s:

As of 2017, there are _____ Monthly Active Users on _____________.

2.01 Billion, Facebook

2.01 Million, Facebook

20.1 Million, Facebook

20.1 Billion, Facebook

Facebook owns Instagram.

True

False

Select the statement that is False:

Facebook was worth $27.638 billion in 2016.

There are 3 Facebook profiles created every minute.

1/5 pageviews in the U.S. Occur on Facebook.

Users spend the most time on Facebook than any other social media platform.

Facebook is banned from China, Morocco and North Korea.

The Most Active Users on Facebook are _______ years old.

18-24

18-34

25-34

35-49

75% of Monthly Active Users on Facebook spend a minimum of 20 minutes/day; the average Most Active Users spend 7 hours/week.

True

False

There are at least 16 million local business pages on Facebook.

True

False

Which type of content is the top engaging post on Facebook?

Live streaming

Photo albums

Contest

Video

Facebook has the highest conversion rate of all social media platforms.

True

False

Select the campaign that will inherently perform better on Facebook, based on the platform’s algorithm:

Post 1: YouTube video link + Post 2: Eventbrite Link; both on Facebook directly

Post 1: YouTube video link + Post 2: Eventbrite Link; both through a scheduler tool

Post 1: Facebook Event + Post 2: Embedded/Native Video; both on Facebook directly

Post 1: Facebook Event + Post 2: Embedded/Native Video; both through a scheduler tool

On average, Millennials post their most aspirational content on Facebook over all other social media platforms.

True

False

Which one of these platforms is the originator of the “hashtag” utilization in social media?

Twitter

Facebook

Instagram

_______% of Twitter users never post any updates.

_______% of Monthly Active Users on Twitter access it through mobile.

Twitter users are predominantly male and have over $50K in HHI.

True

False

Twitter has the most posting frequency of all social media platforms.

True

False

500 Million tweets are sent daily.

True

False

GIFs receive 5x more Media Views than any other content type on Twitter .

True

False

Of the top three social media channels, Twitter ads cost the least amount of money.

True

False

Of the top three social media channels, Twitter is the best for B2B marketers.

True

False

Twitter users utilize this platform as their source for _____________.

News

Recipes

Restaurant

Books

As of March 2017, Instagram has _________ advertisers utilizing their platform.

500K

725K

1 Million

1.25 Million

Instagram has the Highest Audience Engagement of the top three social media platforms.

True

False

Users discover new content on Instagram through Instagram Stories & Hashtags.

True

False

Instagram users are predominantly female and 80% are based outside of the U.S.

True

False

90% of all Instagram users are under the age of 35 and follow brands on IG.

True

False

95 Million photos are posted per day on Instagram.

True

False

Boomerangs have 1.5x more engagement than non-Boomerang creative on Instagram.

True

False

Influencers charge up to $100k for a sponsored post on Instagram.

True

False

Ad Recall on Instagram is 2.8x higher than any other social media platform.

True

False

Although it has the third highest conversion rate of all social media, it has the highest order value.

True

False

The only clickable links on Instagram post is in the bio.

True

False

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Unit 6: Social Media Platforms, Breakdown & Usage: Part 1

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