VIANT April Quiz

What key 3 things do we need to hold on each user for them to be allowed to be part of our database?

Name, Age (DOB) & Gender

Age (DOB), E-mail & Name

Gender, Age (DOB) & E-mail

Physical Address, Gender & E-amil

What 3 key things does a media owner need to be truly people based?

Scale (enough people reach once targeting is added), Device I.D's (to be able to run campaigns knowing who a user is) and Accuracy (to be sure we are targeting the right people)

Accuracy (to be sure we are targeting the right people), Consent (opt in - to be consented to market to people) and Scale (enough people reach once targeting is added)

Consent (opt in - to be consented to market to people), Scale (enough people reach once targeting is added) and Cookies (to track peoples behaviours)

Device I.D's (to be able to run campaigns knowing who a user is)

Who is our exclusive offline data partner we use for our Auto vertical, providing information on cars and autos?

DVLA

The AA

The RAC

Autotrader

Who do we partner with to be able to target people, based on their likes, interests and affinities?

Facebook

Twitter

StatSocial

BuzzSumo

Who are our 2 key competitors in the true people based marketing space, who own and utilise their own first party data?

Quantcast & Google

Rocketfuel & Facebook

Facebook & Google

Google & Rocketfuel

What makes us different from Facebook and Google who can both target people on a direct 121 match based on first party registration data, in the way that we execute campaigns

We can provide cross device reporting, with true ROI per device

We execute campaigns across the open web as oppose to within walled gardens

We are able to target users on mobile devices when they are out and about

We have user profiles with historical data on users behaviours, allowing insight into who the user actually is

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