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The Big Quiz

What is the definition of social media?

A website or database developed collaboratively by a community of users, allowing any user to add and edit content.

Provides the ability to store documents, videos, photos, music and other data online and the ability to sync it between iOS-powered devices.

Social media is generally defined as any website or application that enables users to create and share content and participate in social networking

Who is the most followed person on Instagram?

Kim Kardashian

Drake

Selena Gomez

Babalo Smith

Which of the following social media platforms has the highest predicted growth?

Snapchat

Only 22% of world’s population has Facebook.

True

False

Name an advantage of social media for a company.

Little competition

Global market place

Bad for market research

People have restricted access to the internet

Name a disadvantage of social media for a company.

Resource commitment required

High initial costs

Lower engagement levels compaired to traditional marketing

Not enough millenials using it

What year was Co-Creation first recognised?

1982

1979

2003

1968

Which brands Facebook page has over 30 million likes, but was created by the fans of the product rather than the company itself?

Nutella

Manchester City

MMU

Tate

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