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The Big Quiz

What is the definition of social media?
A website or database developed collaboratively by a community of users, allowing any user to add and edit content.
Provides the ability to store documents, videos, photos, music and other data online and the ability to sync it between iOS-powered devices.
Social media is generally defined as any website or application that enables users to create and share content and participate in social networking
Who is the most followed person on Instagram?
Kim Kardashian
Drake
Selena Gomez
Babalo Smith
Which of the following social media platforms has the highest predicted growth?
LinkedIn
Snapchat
Reddit
Only 22% of world’s population has Facebook.
True
False
Name an advantage of social media for a company.
Little competition
Global market place
Bad for market research
People have restricted access to the internet
Name a disadvantage of social media for a company.
Resource commitment required
High initial costs
Lower engagement levels compaired to traditional marketing
Not enough millenials using it
What year was Co-Creation first recognised?
1982
1979
2003
1968
Which brands Facebook page has over 30 million likes, but was created by the fans of the product rather than the company itself?
Nutella
Manchester City
MMU
Tate
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