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Ch. 14: Marketing Techniques

The targeting process involves breaking up the available audience into smaller groups, called market segments.
True
False
________ is a marketing management aid that refers to organization's image and offer to in a way calculated to appeal to the target.
Segmentation
Target marketing
Positioning
Brand image
The goal of branding is to create a physical attachment to the business.
True
False
What are the Four Ps of marketing mix?
 
 
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