The Art of Persuasion
Everyone is buying the new IPhone, so I should too.
emotion
bandwagon
pity
testimonial
Highly charged language is used for emotional manipulation
emotion
testimonial
overgeneralization
logical appeal
Using the idea that something will help your country.
emotion
questionable authority
patriotism
plain folk
Respected celebrities make strong, convincing claims though they are not experts.
experts
logical appeal
plain folk
testimonial
If the product is 'luxurious', then if I get it, I will appear wealthy and important.
overgeneralization
snob appeal
misleading analogy
facts and figures
Using statistics to suggest something is a good choice.
misleading analogy
emotion
overgeneralization
facts and figures
Using regular people to show 'if it works for them' it should 'work for you'.
plain folk
bandwagon
expert authority
logical appeal
Examples asserted as if they apply to all cases rather than a select few.
facts and figures
questionable authority
logical appeal
overgeneralization
attack on the person rather than the issue in hopes that the idea will be opposed if the person is opposed
logical appeal
plain folk
questionable authority
ad hominem
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