Quarterly Quiz Q1 2018 - Northern Europe T1
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
GOOD LUCK :)
Please select your office:
Please select your Team:
Please select when you started at Criteo:
What are the eligibility criteria for CAM campaigns? (Multiple correct answers)
All advertisers using OneTag are eligble
Advertisers must be able to upload CRM files with email addresses via the onboarding platform
Audiences must contain at least 100 emails to uphold privacy standards.
Emails need to be hashed as the platform cannot support plain emails
Which of the below can be used to target users incremental to display campaigns? (Multiple correct answers)
Context 0
Location
CPC
Days since last visit
What type of data can be directly used by Criteo Audience Match campaigns?
Data bought from 3rd parties
Demographic data
Cookie data from sources not collected by Criteo
1st party emails and user identifiers (IDFA, AAID, Criteo Cookie ID)
Our average onboarding match rate for CAM is 60%. However, what can influence your client’s match rate? (Multiple correct answers)
Hashed email coverage: our ability to retrieve hashed emails on advertiser events
Network effect: our ability to retrieve emails from different advertisers
Email hashing: Provided hashed emails are encoded in MD5 and not in SHA256
The number of hashed emails provided is lower than the advertiser’s normal retargeting audience
Does the client need to sign a new IO to launch a CAM campaign?
Yes, a new IO is needed because the finance guideline is 1 IO per budget
No, a new IO is not needed if the CAM campaign is running on the same budget as the lower funnel campaign
No, a new IO is not needed because we already collect hashed emails via one tag
No, a new IO is not needed because CAM campaigns always use the same budget as CDR campaigns
What are recommendations for smoothing with CAM campaigns? (Multiple correct answers)
Only monthly smoothing
No specific smoothing
Campaign period should be at least one week
Campaign period should be at least one month
Your client wants to use the same budget for CAM as for Criteo Dynamic Retargeting. How could you respond? (Multiple correct answers)
Using the same budget for CAM and CDR is recommended as it would not impact performance
Using the same budget for CAM and CDR is recommended as they are a part of the same campaign
Using the same budget reduces the performance of your CDR campaign that converts your recent visitors and buyers
CAM has its own marketing objective, and therefore should have its own budget reflecting that objective and the purchase intent of the audience it is targeting
Which of the following is TRUE for CAM campaign set up? (Multiple correct answers)
Upper funnel CAM campaigns are a recommended setup as it is the optimal configuration to re-activate lapsed customers and drive incremental users in the retargeting pool
Including more mid funnel users is a recommended set up as it helps driving more post-click sales
Segmenting lower funnel with CAM is optimal in terms of overall performance
Full funnel CAM campaigns optimize the volume on incremental users (mid funnel and context 0 users)
Which of the following should you do when setting up your CAM campaign? (Multiple correct answers)
Use custom segmentation for mid and upper funnel campaigns
Always start with a low CPC and progressively increase it to reach ROI
Define an advanced capping (days since last visit) and overwrite the <60 days default value if needed
Always exclude context 0 users
In case of a campaign overlap, you can have more than one campaign competing for the same shopper. What should you do? (Multiple correct answers)
Always pushback CRM audience from CCA campaign to improve its new customer rate
If a great overlap exists with core campaign(s), pushback the CRM audience but make sure to monitor the impact on volume and performance of the core campaign(s)
Nothing in case of small overlaps: The engine will prioritize the campaign with the greater performance and the volume will be maximized for the client and Criteo
Foster overlap to monitor audience and segment performance more easily
Which groups should the ideal CCA campaign target? (Multiple correct answers)
Users who have never been to the client's website
Lapsed visitors who have not been to the client's website in 60+ days and who have never purchased
Lapsed buyers who have not purchased in the last 30 days
Lapsed visitors who have not been to the client's website in 100 days
Your client is concerned that Criteo captures and shares individual user data such as personal identifiable information. How could you respond? (multiple correct answers)
Criteo does not capture or share any personal, sensitive information
Criteo captures anonymously aggregated data from advertisers & publishers.
Criteo only collects information regarding which product categories a website visitor views
Criteo only shares personal, sensitive data with the client’s permission
What criteria does Criteo use to compute similarity scores to determine a client’s best prospects? (multiple correct answers)
User engagement at vertical granularity
User demographic data at regional granularity
User product interest at product category granularity
User publisher browsing at URL granularity
What type of creatives are recommended for CCA campaigns? (Multiple correct answers)
Static branding banners
Dynamic banners
Coupons can be used for CCA campaigns
Coupons cannot be used for CCA campaigns
Can a client have more than one CCA campaign running in parallel (at the same time)?
No, CCA campaigns are limited to one campaign per account
Yes, there is no limitation for CCA campaigns per client
Yes, clients can have up to 2 CCA campaigns in parallel
Yes, clients can have up to 5 CCA campaigns in parallel
How granularly can a CCA campaign target within a product category?
CCA campaigns can target an audience based on a specific product ID e.g. Like a specific type of Nike running shoes
CCA campaigns can target an audience based on specific product IDs but only in retail product categories
CCA campaigns can target an audience based on specific product IDs but only in fashion product categories
CCA campaigns can only target audiences based on the google taxonomy category ID, e.g. sunglasses
Which of the following is TRUE about attribution and CCA campaigns? (Multiple correct answers)
For acquisition last click is not the best because most of the users brought by acquisition campaigns click in another channel before buying
Clients looking at last click attribution values might see lower performance
If in one day a user first clicks on a CCA ad and then on a display retargeting ad and makes a purchase in that session, this sale will be attributed to the CCA campaign in Management Center
Clients looking at first click attribution values might see lower performance
What data period does the scoring engine leverage to score users for the context 0 audience?
5 days
1 month
3 months
1 year
How does the Criteo Engine score shoppers for Criteo Customer Acquisition? (Multiple correct answers)
It looks at shoppers’ historic patterns, product preferences and events
It computes unique scores for each shopper against our client’s model customer
It computes unique scores for each shopper against 3rd party data segments
It matches each shopper’s color preferences with our client’s model customer
Which of the following ad formats are available to CCA campaigns? (Multiple correct answers)
Mobile Web & App
Video
Facebook & Instagram
Desktop
What is the scope of application of the GDPR?
Collection of personal data in the EU territory, disregarding the location of the data controller
Collection of EU citizens' personal data by EU companies
Collection of EU citizens' personal data by international companies with an entity in Europe
Collection of only personal sensitive data in EU countries
What category of data does Criteo collect? (Multiple correct answers)
The category of data collected by Criteo is anonymous data
The category of data collected by Criteo is pseudonymous data
We only collect a sub-category of personal data that offers more warranties to the users in terms of confidentiality
The category of data collected by Criteo is directly identifying information
What are the most appropriate legal basis for Criteo services? (Multiple correct answers)
Vital interest of users
Legitimate interest of data controller
Unambiguous consent of users
Explicit consent of users
What is needed for an unambiguous consent of users? (Multiple correct answers)
Freely given
Deriving from a positive action from the user
Opt-in consent
Timing
What are the most appropriate legal basis for Criteo’s clients? (Multiple correct answers)
Vital interest of users
Legitimate interest of data controller
Unambiguous consent of users
Explicit consent of users
According to GDPR, which of the following is NOT an obligation for our clients?
Be transparent with consumers regarding data collection, usage and opt out
Show a privacy message to users
Drop cookies only after the user provides consent
Obtain explicit opt-in from the user for data collection
According to GDPR, which of the following is NOT an obligation for Criteo as a data collector?
Obtain explicit opt-in from the user for data collection
Only collect and process pseudonymous data
Comply with the rights that consumers have to access their data
Comply with rules on data retention
What does Criteo do to respect consumer rights and control? (Multiple correct answers)
Inform users about data collection and how we are protecting their privacy
Stop tracking and retargeting users in case of opt outs
Keep browsing data no longer than 5 years
Give users access to their data upon request
What is NOT considered personal data under GDPR?
Data allowing direct identification of a person
Highly aggregated data on a definite or indefinite group of people
Cookies
Mobile Device IDs
Do our clients and partners have to inform their users about the use of Criteo technologies on their websites?
Yes, they are solely liable for the information of their users
Yes, Criteo and our clients and partners are both liable for the information of their users
No, Criteo is solely liable for the information of the users
No, the data collected by Criteo does not require prior information
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