Paid Search
Master Your Paid Search Skills
Test your knowledge of paid search advertising with our engaging quiz! Whether you’re a novice or a seasoned pro, this quiz will challenge your understanding of essential concepts and practices.
- 10 challenging multiple-choice questions
- Expand your understanding of key terms
- Identify areas for improvement in your paid search strategies
Can you target zip codes for an employment campaign?
No
Yes
Yes Without Bid Adjustment
What is Unit Rate if on a click payment model?
The number of clicks that your ad receives divided by the number of times your ad is shown.
The CPC on the IO
The impressions you received divided by the estimated number of impressions you were eligible to receive.
You can use Keyword Insertions if bidding on competitor keywords?
True
False
What is the minimum number of sitelinks?
4
2
8
1
What is your daily budget for a click payment model if the Contracted Revenue is $7000, the IO CPC is $2.00, and you need 57 units per day?
$114
$122
$57
Which one is not a Call To Action?
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What must be in your ad group name if you are using Dynamic Ads?
Dynamic
Campaign Name
Client Name
The conversion ID is different for each conversion?
Yes
No
You can block your ad from showing to people that have already converted.
True
False
You are required to optimize your campaigns at least once a week.
True
False
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