IELTS TEST BANK 4_Reading

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READING

READING PASSAGE 1

You should spend about 20 minutes on Questions 1-13, which are based on Reading

Passage 1 below.

READING

READING PASSAGE 1

You should spend about 20 minutes on Questions 1-13, which are based on Reading

Passage 1 below.

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13)

READING PASSAGE 2

You should spend about 20 minutes on Questions 14-26, which are based on Reading

Passage 2 below.

READING PASSAGE 2

You should spend about 20 minutes on Questions 14-26, which are based on Reading

Passage 2 below.

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READING PASSAGE 3

You should spend about 20 minutes on Questions 27-40, which are based on Reading

Passage 3 below.

READING PASSAGE 3

You should spend about 20 minutes on Questions 27-40, which are based on Reading

Passage 3 below.

Questions 27-31

Choose the correct letter, A, B, C or D.

Write the correct letter in boxes 27-31 on your answer sheet.

Questions 27-31

Choose the correct letter, A, B, C or D.

Write the correct letter in boxes 27-31 on your answer sheet.

27)In the first paragraph, the writer says that most managers

A fail to spot the key consumer trends of the moment.

B make the mistake of focusing only on the principal consumer trends.

C misinterpret market research data relating to current consumer trends.

D are unaware of the significant impact that trends have on consumers' lives.

28)According to the third paragraph, Coach was anxious to

A follow what some of its competitors were doing.

B maintain its prices throughout its range.

C safeguard its reputation as a manufacturer of luxury goods.

D modify the entire look of its brand to suit the economic climate.

29)What point is made about Tesco's Greener Living programme?

A It did not require Tesco to modify its core business activities.

B It succeeded in attracting a more eco-conscious clientele.

C Its main aim was to raise consumers' awareness of environmental issues.

D It was not the first time that Tesco had implemented such an initiative.

30)What does the writer suggest about Nike's strategy?

A It was an extremely risky strategy at the time.

B It was a strategy that only a major company could afford to follow.

C It was the type of strategy that would not have been possible in the past.

D It was the kind of strategy which might appear to have few obvious benefits.

31)What was original about the ME2?

A It contained technology that had been developed for the sports industry.

B It appealed to young people who were keen to improve their physical fitness.

C It took advantage of a current trend for video games with colourful 3D graphics.

D It was a handheld game that addressed people's concerns about unhealthy lifestyles.

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IELTS TEST BANK 4_Reading