Unit 4: The Marketing Plan

A type of product manufactured by a particular company under a particular name

The activity or profession of producing advertisements for commercial products or services

A level of quality or attainment

Markets a good or family of goods under its own brand name

Are typically those manufactured or provided by one company for offer under another company's brand

A type of consumer product that lacks a widely recognized name or logo because it typically isn't advertised

Is the process of persuading a potential customer to buy the product

A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs

A product or service jointly offered by two manufacturers or sponsors

An instance of using an established brand name or trademark on new products, so as to increase sales

Describes a situation in which the producer sells a product directly to a consumer without the help of intermediaries

Involves a product passing through additional steps as it moves from the manufacturing business via distributors to wholesalers and then retail stores

A complete list of items such as property, goods in stock, or the contents of a building

Companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately

The maintaining of prices at a certain level by agreement between competing sellers

Updates inventory accounts after each purchase or sale

Is a process where a business physically counts its entire inventory

Refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services