#ThinkDigital

How well can you articulate how your team’s digital initiatives tie into the company’s overall strategy ?

I see how they tie in generally, but I can’t articulate all the company’s goals and metrics.

I understand how they tie in and I can articulate all the company’s goals and metrics.

It’s not even clear to me how the initiatives tie into the overall strategy.

How would you characterize your awareness of technology and customer experience trends that are relevant to the business?

Not aware

Aware of most of them and try to factor them in when making work decisions

Keenly aware of digital trends related to the business and adjacent sectors and consider their impact on organisation when making decisions

How systematically do you use insights from collected data to improve decisions and performance?

Tried, but found that the data is usually too complex to parse

Regularly use insights from collected data to make better decisions and improve performance

Often use data to make decisions, but that doesn’t typically lead to significant performance improvements

How much do you benefit from automated processes such data reporting and integration?

Not at all

Somewhat, but I could be finding more ways to digitize processes

We fully benefit from automated processes and are actively involved in shaping them

To what extent do you take customers’ needs and expectations into account when developing digital initiatives?

I am usually clear on how we’re meeting customers’ needs and expectations, but only across a few digital channels

I’m not clear on what our customers need and expect when it comes to digital

I am always clear on this—at all stages of the customer journey and across all relevant digital channels

How do you think about digital initiatives you’re working on when it comes to building competitive advantage?

Our digital initiatives differentiate us from our competitors

They make work easier internally but aren’t essential for addressing changes in our industry

My team keeps up with what competitors are doing digitally

What is your approach to building digital capabilities?

Rely on external partnerships, but only for capabilities that cannot be developed in-house

Always develop them in-house

Actively seek and build partnerships to codevelop products and bring in new capabilities

How would you describe the pace of decision making and execution on key digital initiatives in your team?

Most of the initiatives are completed in six months to a year

Time spent usually ranges from a few weeks to six months

It typically takes more than a year to move from idea to implementation

How would you characterize your team’s digital spend?

We periodically allocate resources to digital initiatives as the need arises

We regularly allocate resources to digital initiatives and have a formal process for doing so

We do not have the overall budget to make significant allocations to digital initiatives

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